The Ham Report rankings is based on the best of six shows hosted in Malaysia: APPIES, Dragons, d’Awards, MSA, Effie and the Kancil Awards.
It is the Gold standard in industry rankings and only Gold winners from these six shows are counted.
The Report focuses on campaigns not craft winners and winners on the regional level have higher weightage.
Campaigns that win multiple Gold in the same show, or in the shows in our rankings over the year, are factored as One Gold (unique) win.
As in previous years, the scoring algorithm was developed from a poll among 30 leading marketers on which shows they considered the most prestigious and reflective of true marketing success. Effie and The APPIES are highly valued.
“This year, twelve agencies made their debut in the Top 10 list. It is just how the cards fall in place and we applaud them all. You are Gold! “ says Prof Harmandar Singh of MARKETING magazine, which publishes this benchmark to guide marketers through the plethora of agencies and award shows. “A Gold-standard agency serves as a touchstone for the industry to strive toward.”
Top Ranked Agencies for 2024 in alphabetical order, including joint rankings…
- Ampersand Advisory (Media)
- Astro Media Solutions (Media)
- Dentsu (Creative)
- Digital People (Digital)
- Fastman Studios (Creative)
- FCB SHOUT (Creative)
- Fishermen Integrated (Creative)
- GO Communications (PR)
- Grab Creative Studio (Creative)
- GrowthOps Asia (Digital)
- Gushcloud (Creative)
- iMEDIA (Digital)
- Invictus Blue Group (Media)
- JUNO (Creative)
- Kingdom Digital (Digital)
- Leo Burnett Malaysia (Creative)
- Light Up 7 (Creative)
- M&C Saatchi (Creative)
- Media Prima Audio (Media)
- Mediabrands Content Studio (Creative)
- Mindshare (Media)
- Naga DDB Tribal (Creative)
- OMD (Media)
- PHD (Media)
- Trad3mark Integration (Creative)
- Universal McCann (Media)
Top Ranked Marketers & Campaigns for 2024 in alphabetical order…
MARKETER | CAMPAIGN |
Allianz Malaysia | Allianz scores 10/10 with 4 in 1 mobile |
Applecrumby | APPLECRUMBY x AJL: Anugerah Juara Lampin |
Association of Banks Malaysia | #JANGANKENASCAM |
Axiata Group Malaysia | Axiata Raya Remixed |
Ayam Brand Malaysia | Pop Yeh Yeh Bok Bok Raya 2024 |
Bank Negara Malaysia | Bangkit Bersama Melawan Scammer |
Barkath Co-Ro Manufacturing Sdn Bhd | Sunquick Rides On Quick Commerce – The New Hero for Ramadhan-Raya |
CelcomDigi | CelcomDigi Nadi |
CelcomDigi | CelcomDigi MY5G Series |
Etika | World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records |
Etika | The Original Taste of Malaysia rolls out a Wonda-ful Campaign |
Etika | Wonda OR1 FM Creates a Benchmark |
Etika | Wonda Coffee x FAM Fuels Football Fans and Harimau Malaya |
Galderma | Cetaphil Unlocks Attention Measurement – First Ever in APAC |
Gerbang Alaf Restaurants (McDonald’s) | Vibe Kopi Susu |
Gerbang Alaf Restaurants (McDonald’s) | Krupkrup Ayamgoreng Mcd, There’s Nothing Like It |
Gerbang Alaf Restaurants (McDonald’s) | #McDDoDaDip your McNuggets |
Grab | No change to price. Big change in sales. |
Grab | Grab Stock Un-ception |
Gushcloud | Gushcloud’s Creator-First Approach: Merging Brand Voices with Talent Personalities |
Heineken Malaysia Berhad | Guinness Unlocks Grab as an Acquisition Platform |
Heineken Malaysia Berhad | Arthur’s Storehouse. Marrying Music & Magic for a Moment |
Heineken Malaysia Berhad | Heidden In Plain Sight |
Hong Leong Bank | Sekinchan-ese, Cannot Lose Face! |
Hong Leong Bank | HLB BizBuddy the Driving Force for Thriving Growth |
IHH Healthcare Malaysia | Your Extraordinary Journey |
Julie’s Manufacturing Sdn Bhd | Iklan Raya A.I.dilfitri |
Maybank | Maybank: Reviving Raya’s Joy |
Maxis | This Is Johan – Going back to the OG to relate wit |
Media Prima Audio | Malaysia’s First A.I Radio DJ |
QSR Stores (KFC) | Revolutionizing KFC’s Image: A Journey into the World of PUBG |
Reckitt Benckiser | Durex Academy |
Reckitt Benckiser | Dettol Parents Day and National Day Campaign |
Reckitt Benckiser | Dettol Global Handwashing Day 2023 |
Resorts World Genting | Resorts World Genting: A Destination Verified By Kids, For Kids |
RHB | #JomSapot BeliLokal |
RHB | Forgiveness |
RHB | Cabaran Hidangan RHB MySiswa |
Sime Darby Beyond Auto Malaysia | BYD SEAL Launch: Innovation Meets Acceleration |
Sime Darby Property Berhad | From Point-of-Interest to Point-of-Sales |
Tourism Australia | Tourism Australia Partners ‘Projek Bapak Bapak’ to boost Tourism |
Unilever | Sunlight Made For More |
Unilever | Breaking Barriers: Unleashing Potential with Unilever’s Demand Generation Model |
VICO | How Vico’s FAKE Viral Video Drove REAL Sales |
Wipro Unza Malaysia | Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration |
FINAL ANNOUNCEMENT NEXT FRIDAY
The final Top 10 rankings for 2024 will be announced at the AdVolution event on Dec 6. Event details are here.
View the 2023 Ham Report here.
View the 2022 Ham Report here.
The Ham Report 2024 report will be officially published in a special print edition in February 2025.
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