Ensemble Worldwide received Bronze for their campaign with ohnson & Johnson Malaysia Sdn Bhd under the category of Non-Food FMCG.
When it comes to matters relating to Non-food FMCG, we all know who is our go-to company or brand that managed to showcase their competency live in front of the honorable judges. It is a well-deserved win indeed.
Listerine Starts a Mouth Swishing New Year with #SwishHealthyDance – Non- Food FMCG
In a market where the consumers believe that just brushing their teeth is enough to keep their mouth healthy, how do we encourage Malaysian youth to make gargling for 30-seconds with Listerine as a daily routine?
The agency turned that 30-seconds of unglamorous and boring moment into a fun and entertaining action for them, on a platform that they are spending most of their time on since the pandemic – TikTok.
Listerine’s #SwishHealthyDance campaign got the youth swishing their mouths and making Listerine the tik-talk of town!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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