Listen to this articleFor the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.
GOLD Winner
Brand: Nando’s Malaysia
Campaign: Nando’s Re-Celebrate 2020
Categories:
1) Consumer & Business Services
2) Digital & Social
Campaign summary:
Nando’s is one of the smaller players in the QSR scene vs the bigger giants who have big marketing pockets. Being the smallest player, Nando’s has to always work extra hard on the creative and execution.
Nando’s has to be “Chicky”, Witty, & insightful to get people to meet its objectives. Re-Celebrate 2020 took Malaysian online by storm by creating a second chance for Malaysians to re-celebrate all festive and occasions missed in 2020. The campaign drove talkability and conversations on social amongst fans, online media and even brands.
Credits:
Agency: Fishermen Integrated
Mark Darren, Managing Director
Adam Miranda, Executive Creative Director
Lionel Loke, Social Media Executive
Chong Wei Ling, Head of Social Media
Eshley Lee, Copywriter
Fish Cheng, Art Director
Kimberly Hii, Producer
Brand: Nando’s Malaysia
Elaine Chiew, Senior Marketing Manager
Vincent Loong, Digital Marketing Manager
Farah Arina Balqis binti Zulkhairi, Assistant Manager, Digital Marketing
Najwa Amira binti Ahmad Zaidee, PR Manager
Presenter: Chong Wei Ling, Head of Social Media, Fisherman Integrated
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
