For the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.
GOLD Winner
Brand: Nando’s Malaysia
Campaign: Nando’s Re-Celebrate 2020
Categories:
1) Consumer & Business Services
2) Digital & Social
Campaign summary:
Nando’s is one of the smaller players in the QSR scene vs the bigger giants who have big marketing pockets. Being the smallest player, Nando’s has to always work extra hard on the creative and execution.
Nando’s has to be “Chicky”, Witty, & insightful to get people to meet its objectives. Re-Celebrate 2020 took Malaysian online by storm by creating a second chance for Malaysians to re-celebrate all festive and occasions missed in 2020. The campaign drove talkability and conversations on social amongst fans, online media and even brands.
Credits:
Agency: Fishermen Integrated
Mark Darren, Managing Director
Adam Miranda, Executive Creative Director
Lionel Loke, Social Media Executive
Chong Wei Ling, Head of Social Media
Eshley Lee, Copywriter
Fish Cheng, Art Director
Kimberly Hii, Producer
Brand: Nando’s Malaysia
Elaine Chiew, Senior Marketing Manager
Vincent Loong, Digital Marketing Manager
Farah Arina Balqis binti Zulkhairi, Assistant Manager, Digital Marketing
Najwa Amira binti Ahmad Zaidee, PR Manager
Presenter: Chong Wei Ling, Head of Social Media, Fisherman Integrated
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Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
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Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
