APPIES 2021 winner showcase: Nando’s Re-Celebrate 2020 | MARKETING Magazine Asia

APPIES 2021 winner showcase: Nando’s Re-Celebrate 2020

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For the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.

GOLD Winner

Brand: Nando’s Malaysia

Campaign: Nando’s Re-Celebrate 2020

Categories:

1) Consumer & Business Services
2) Digital & Social

Campaign summary:

Nando’s is one of the smaller players in the QSR scene vs the bigger giants who have big marketing pockets. Being the smallest player, Nando’s has to always work extra hard on the creative and execution. 

Nando’s has to be “Chicky”, Witty, & insightful to get people to meet its objectives. Re-Celebrate 2020 took Malaysian online by storm by creating a second chance for Malaysians to re-celebrate all festive and occasions missed in 2020. The campaign drove talkability and conversations on social amongst fans, online media and even brands.

Credits:

Agency: Fishermen Integrated

Mark Darren, Managing Director

Adam Miranda, Executive Creative Director

Lionel Loke, Social Media Executive

Chong Wei Ling, Head of Social Media

Eshley Lee, Copywriter

Fish Cheng, Art Director

Kimberly Hii, Producer

Brand: Nando’s Malaysia

Elaine Chiew, Senior Marketing Manager

Vincent Loong, Digital Marketing Manager

Farah Arina Balqis binti Zulkhairi, Assistant Manager, Digital Marketing

Najwa Amira binti Ahmad Zaidee, PR Manager

Presenter: Chong Wei Ling, Head of Social Media, Fisherman Integrated



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