APPIES 2021 winner showcase: Nando’s Re-Celebrate 2020

For the next few weeks, MARKETING Magazine will be featuring the winners of the APPIES Malaysia Marketing Campaign Awards 2021 by sharing more about their winning campaigns. Consider this your daily dose of inspiration from Malaysia’s best marketing campaigns, judged by a jury of 35 marketing leaders who have made their mark in various industries.

GOLD Winner

Brand: Nando’s Malaysia

Campaign: Nando’s Re-Celebrate 2020

Categories:

1) Consumer & Business Services
2) Digital & Social

Campaign summary:

Nando’s is one of the smaller players in the QSR scene vs the bigger giants who have big marketing pockets. Being the smallest player, Nando’s has to always work extra hard on the creative and execution. 

Nando’s has to be “Chicky”, Witty, & insightful to get people to meet its objectives. Re-Celebrate 2020 took Malaysian online by storm by creating a second chance for Malaysians to re-celebrate all festive and occasions missed in 2020. The campaign drove talkability and conversations on social amongst fans, online media and even brands.

Credits:

Agency: Fishermen Integrated

Mark Darren, Managing Director

Adam Miranda, Executive Creative Director

Lionel Loke, Social Media Executive

Chong Wei Ling, Head of Social Media

Eshley Lee, Copywriter

Fish Cheng, Art Director

Kimberly Hii, Producer

Brand: Nando’s Malaysia

Elaine Chiew, Senior Marketing Manager

Vincent Loong, Digital Marketing Manager

Farah Arina Balqis binti Zulkhairi, Assistant Manager, Digital Marketing

Najwa Amira binti Ahmad Zaidee, PR Manager

Presenter: Chong Wei Ling, Head of Social Media, Fisherman Integrated



MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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