TH leaves Astro

TH Chong, Group Director of Astro Media Sales, is leaving the company and this is his last week there. 

When reached for comment, TH says he will be taking a break to travel before deciding on his next move.

He has been with the Astro Group for more than 12 years, with a career that has included stints in agencies and with marketers.

He joined Astro in 2007 as Group General Manager of Sales for Astro Radio and was instrumental in driving Astro’s Radio Adex revenue from RM180 million to RM340 million in 2016. 

In 2016, TH was appointed as Director, Media Sales, leading the team in media sales and services across all Astro media assets, including TV, Radio and Digital. He was responsible for spearheading the growth of group media sales Adex revenue and driving integrated media solutions across all Astro’s media properties and Intellectual Properties. 

TH’s achievements included centralising Blaze Digital advertising sales and sales operations system, extending advertising sales beyond pure commercial airtime to include event, activation capabilities, formulating media sales strategies and operation efficiencies, as well as trade marketing communication. He was a key player in Astro’s strategies for the Malay market. 

With 30 years of experience in advertising and brand management, TH has held various senior positions in MNCs including Ford Malaysia, Guinness Berhad and M&C Saatchi, where he was part of the management team responsible for establishing an international creative advertising agency in Malaysia. 

TH received his Business Administration degree, majoring in Marketing from University of Arkansas, USA. 

Wong See Wei, VP of Media Sales Management for TV, will now take on an expanded role to lead up the Group’s media sales. 

MARKETING has also learnt that Ramesh Sankey, Director of Astro Radio and Rocketfuel, is said to be exiting at the end of this month. 

Astro has not released any official comment on this.