Astro Launches New Sleek Ultra Box For a Upgraded Seamless Experience - MARKETING Magazine Asia

Astro Launches New Sleek Ultra Box For a Upgraded Seamless Experience

Astro’s new user interface, the Ultra Box which comes with 4K UHD, Cloud Recording and Fresh Interface

Astro launched its long awaited Astro Ultra Box yesterday, a new user interface which includes 4K UHD, Cloud Recording and a new user interface designed to provide Malaysians with a seamless experience across all devices and content recommendations based on their viewing history.

The Ultra Box is designed as a slim and sleek set top box and comes with a remote control. Some of the other features included in the Ultra Box are play from start functions, the ability to record programmes concurrently and for sports fans, access to enjoy the UEFA Euro 2020, the Premier League, Formula 1 and La Liga.

“Today is a new milestone – the Ultra Box takes entertainment to a new level,” said Henry Tan, Chief Executive Officer of Astro Group.  “Over half a million homes have 4K TV of which 70% are Astro customers and the launch of the Ultra Box is timely to meet the growing demand for 4K UHD viewing,” he added.

Astro’s CEO, Henry Tan gives a speech during the launch of the Astro Ultra Box on November 13, 2019.

Using a hybrid system of satellite and internet technologies, the Ultra Box delivers the best 4K UHD quality. By connecting it to the internet, interactivity is enabled, giving users the ability to stream content anytime on demand. To encourage customers to use the Ultra Box, Astro is also offering attractive entertainment and broadband bundles. Customers with monthly subscription of RM100 and above can get an upgrade for free. To enjoy the 4K UHD viewing, customers need a compatible 4K TV.

For more details on the new launch, you can call 03 7490 8000 or visit Astro is also encouraging customers to join conversations about Ultra Box on social media with the hashtag #AstroUltra.

MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene