(marketingmagazine.com.my) – Formerly the CFO and COO of GroupM Malaysia, Wong See Wei has moved on to Astro to head up the network’s media sales.
Replacing Wong Siah Ping, who is currently heading Astro’s Chinese Customer Business, in his new role as Vice President of Astro Media Sales, See Wei will head a team of 100 employees in its media sales divisions.
Reporting to Chong Teck Hiong (TH Chong), Group Director of Astro Media Sales his main mandate would be to drive the company’s advertising revenue and increase the network’s TV ADEX share.
A certified accountant, See Wei started in 2000 as an Associate in Ernst & Young before moving to UMW Toyota Capital Sdn Bhd as accountant in 2003. He later joined Mindshare/GroupM in 2005 as Finance Manager before moving up to the role of CFO and COO of GroupM Malaysia.
Sharing his thoughts on his new role See Wei shared that the move would be an interesting and challenging one with him bringing in a new perspective from the agency world to the client side.
Commenting on his appointment TH Chong, Group Director of Astro Media Sales shared,
“As a thought leader in the media industry, See Wei brings with him invaluable insights that is instrumental in helping our clients grow their business. We believe his experience, entrepreneurship and work ethics will inject new perspective to the evolving media industry.”
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background
The Challenge
The Brief
Creative/Media solution
Results
Key Takeaways
Opinions/Discussion
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
Book your seats early: call Ruby on 03-77262588 or email [email protected]
Details: http://best-marketing.eu/events/my
This event is HRDF-Claimable!
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW