(marketingmagazine.com.my) – Did you know that there are agencies researching how brands can influence consumers to ‘hear’ luxury?
In its article titled ‘The new trick to get you spending more’ BBC featured UK-based music consultancies which curates music playlist for brands, hotels, retailers and restaurants to suit their customer profiles.
Working together mostly with retail brands, consultancy Music Concierge had curated a custom playlist to inspire luxury and increase consumer’s dwell time at Harvey Nichols.
“We realised that customers visiting any retail environment were becoming more and more demanding of an experience. If you don’t want an experience you just buy online,” said Shadi Halliwell, Harvey Nichols’ marketing and creative director told the BBC.
Working with some of the top brands including Adidas, Sony and Reebok, another similar consultancy, Record-Play, had worked together with Adidas when it launched its Original flagship stores.
The agency had to curate a playlist to suit the brand’s millennial consumers, a playlist with fresh new tunes which would highlight the brand credentials as a tastemaker.
Curious how these agencies match a mood with a tune? Here are a few tracks suggested by Rob Wood of Music Concierge:
• Luxurious and elegant
• Energising and encouraging people to move quickly
• Soothing and inviting people to linger
To read the full article click here
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
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Market Background
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Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
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Details: http://best-marketing.eu/events/my
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
