On Air: Festive ads that shined this Hari Raya

Raya Kuching happy

 Kuching Happy Hari Raya Campaign

(marketingmagazine.com.my) – Hari Raya Ads in Malaysia may be visually brilliant but at times can get quite depressing.

Stopping by the BFM studio last Friday, Malati Siniah, MARKETING’s Chief Content Officer, went back in time to discuss some of the humorous festive ads which she could not forget.

She also highlighted some of the innovative brand tie-ups spearheaded by companies such as Media Prima and Celcom who followed their consumer’s journey to launch as multi-platform festive campaign.

The 2016 Raya ad campaigns from TNB, Samsung, BSN and Maxis were also discussed on the show.

Listen to the full show in the podcast below:

HANDO speaker

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Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
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