Tech Take: Diesel creates movable website for latest jeans

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 Responsive website

( – In promoting the comfort and flexibility of Diesel Jogg Jeans the brand partnered with Shanghai-based agency FRED & FARID to create ‘The Responsive Lookbook’.

When viewing The Responsive Lookbook website, users are able to contort the model on their screen using responsive technology. The agency collaborated with a contortionist for this digital initiative.

responsive website 2

When changing the size of your window on the website, a different contortion which perfectly fits the size of your window will appear.

Agency: FRED & FARID Shanghai
Client: Diesel
Title of Ad: The Responsive Lookbook
Chief Creative Officers : Fred & Farid
Brand Supervisors: Christophe Archaimbault, Tracy Wang
Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier
Creative Director: Laurent Leccia
Copywriter: Nix Xiong
Art Director: Laurent Leccia
Agency Producer: Juni Zhu
Digital Agency Producers: Pauline Salendre, Erick Alonso
Production Company: FRED & FARID
Production Company City: Shanghai
Producer: Juni Zhu
Photographer: Pierrick Jegou
Digital Production Company: FRED & FARID
Digital Producers: Pauline Salendre, Erick Alonso
Developer: Yannick Landry


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