McCann takes the Subway across Asia-Pacific

Subway has appointed McCann Worldgroup as its regional agency of record after a competitive multi-agency pitch. 

The agency network will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications driving relevance and emotional connections. 

McCann Worldgroup will deliver creative and digital solutions with the business led from the network’s Singapore office. 

Mandy Mak, Regional Marketing Director for Subway Asia Pacific, commented, “McCann Worldgroup impressed us with the strength of their creative approach and in-depth understanding of millennials across Asia Pacific.”

“McCann Worldgroup has millennials’ programmes embedded in several of our Asia offices and is well-known for our ‘Truth About Youth’ study that rolled-out across 9 APAC markets last year,” added Nick Handel, CEO of McCann Worldgroup Singapore.

 


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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