Fishermen Integrated Takes Home YouTube Malaysia’s Best Ad Award 2021

Not to sound cheesy, but our work for Pizza Hut Malaysia just won the Tastiest Ad… ooppppssss, we mean the Ad of The Year Award!

Digital agency, Fishermen Integrated won the biggest award at the recent #YouTubeWorksMY Awards 2021. The commercial “So Light So Tasty” by Pizza Hut was inspired by an in-flight safety video starring Jenn Chia as the flight attendant and takes you on a journey of discovering Pizza Hut’s new and airy crust.

The campaign delivered stunning results with an increase of 10% in overall product sales, 16M viewers watched more than 75% of the ads, and 58% more positive social conversations. A collaborative effort with Graph Studio & Dentsu, “So Light So Tasty” took home the YouTube Malaysia Ad of the Year 2021 as well as the Best Collaboration: Brand & Creator, Best Long-Form Storytelling Award.

“To be recognised for the Best Ad of the Year on YouTube is a huge accomplishment for us and we are so proud of the team, the clients, and our partners who have made this possible. These wins serve as an inspiration for us to work harder towards creating better campaigns in the future. So, watch out for more amazing work, coming soon!” said Joyce Gan, the Group Brand Director of Fishermen Integrated.

Fishermen Integrated managed to secure 5 finalist positions for their clients TIME Internet, GRAB Malaysia, Pizza Hut Malaysia, Nando’s Malaysia and Bepanthen Malaysia.

“It is surreal to be standing among the greats at the #YouTubeWorksMY Awards and we thank our incredible team for these wins! To see 5 of our creative works reach the finalist stage, and knowing that our creative ideas struck a chord with the prominent people in the industry is truly exhilarating and at the same time humbling.

We are indeed grateful to all our amazing clients and our #FishermenFam for all the hard work and persistence put into each and every one of these masterpieces! Here’s to more in the future!” adds Andrew Tan, Executive Creative Director of Fishermen Integrated.

Fishermen Integrated burst into the Malaysian advertising scene winning the Golden Kancil twice in 2015 & 2019, and has since continued to push their creative boundaries in the Advertising world.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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