TALENT TAKES CENTRESTAGE AT FCB SHOUT

Back (L-R): Jamie Tan (Head of Operations), Jonathan Chan (Creative Director), Suah Boon Chaun (Creative Director), Adrienna Ooi (Operations Manager), Tan Lai Kuen (Senior Designer), Choong Eu Jin (Senior Copywriter), James Voon (Creative Director) & Syahriza Badron (General Manager)

Front (L-R): Melanie Musthapa (Brand Director), Mandy Chock (Creative Strategist), Raphael Castellano (Senior Copywriter) and Tjer (Head of Creative)

FCB SHOUT has made a number strategic promotions and key appointments to its creative, brand management and operations departments effective September 2023. These developments came hot on the heels of the agency’s remarkable achievements of being awarded A+M’s Overall Agency of the Year Award for the third year running, bagging the Agency of the Year title at the 2023 APPIES Malaysia, and securing 15 new high-profile accounts.

Headlining the creative promotions are Jonathan Chan, James Voon, and Suah Boon Chuan, who have all been elevated from their roles as Associate Creative Directors to Creative Directors. Their new responsibilities now include overseeing crucial client relationships and spearheading new business initiatives.

Boon was recently recognised as Art Director of the Year at the 2023 A+M Agency of the Year Awards, an award which was previously held by James in 2021 with Jonathan Chan also claiming the Runner-up as Copywriter of the Year the same year.

Anndrea Lye and Tan Lai Kuen have been elevated to the positions of Senior Copywriter and Senior Designer respectively. Complementing these internal advancements, FCB SHOUT has also invested in new talents with the appointments of Choong Eu Jin and Raphael Castellano as Senior Copywriters.

Eu Jin brings with him a wealth of experience from network agencies around the region, while Raphael, who was brought in from the Philippines, adds a unique perspective to the agency’s tcreative work.

Tjer, Head of Creative at FCB SHOUT, commented, “We are delighted to announce these key promotions and the addition of new talents to the creative team.

They are the cornerstone of all that we do in the agency, and being able to bolster our pool of creative talents will enable us to continue navigating an increasingly challenging landscape; I strongly believe that these future leaders are pivotal in ensuring the agency’s growth in the years to come.”

For Brand Management, FCB SHOUT has promoted Melanie Mustapha to Brand Director. Melanie has played a pivotal role in FCB SHOUT’s success, and her leadership will further enhance the agency’s brand management. capabilities. FCB SHOUT also welcomed back Mandy Chock as a Creative Strategist.

Mandy’s second stint in the agency will reinforce the agency’s commitment of bringing innovative strategies to life through an integrated communications planning framework. Mandy will closely collaborate with the Brand Management team to ensure the delivery of effective solutions for FCB SHOUT’s clients. Additionally, Adrienna Ooi has been promoted to the position of Operations Manager.

Syahriza Badron, General Manager and Jamie Tan, Head of Operations of FCB SHOUT remarked, “These strategic moves mark a significant step in strengthening our team.

We are confident that these promotions and new hires will enable us to continue delivering exceptional results for our clients and driving our agency’s growth.”

With this latest wave of promotions and new talent acquisitions, the agency is poised for a successful year ahead. “Our enduring dedication to excellence continually compels us to implement strategic enhancements within our team,” affirmed Shaun Tay, Co-Owner and Chief Executive Officer of FCB SHOUT.

“These transformative changes solidify our steadfast commitment to delivering outstanding results to our clients and further cementing our agency’s reputation as the #1 Malaysian agency.”


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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