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The Relatives returns to hound Deepavali parties
23 Oct
Branded entertainment agency Fishermen Integrated has launched the third part of Nando’s festive campaign featuring The Relatives returning with Lagu Deepavali DiPERi-PERi.
The campaign is an effort by Nando’s to connect with millennials and bring Malaysian families closer, especially during important celebrations.
The campaign was based on the insight that extended family members usually only meet during the festivities, but these occasions are also when uncles and aunties tend to ask awkward questions.
This led Fishermen to the idea of a band called The Relatives who would answer those awkward questions on behalf the target audience in the form of entertaining songs
The Relatives made their first appearance during Chinese New Year to get Malaysians to “Talk Kok-Kok-Kok, Sing Song, Eat Nando’s”.
They then came back for Hari Raya in “Lagu Nando’s Ideal-Fitri”.
And now it’s the “Lagu Deepavali DiPERi-PERi” edition.
The campaign has garnered more than 1.3 million views, with 2,000 shares and over 6,000 in engagement.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
