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The Relatives returns to hound Deepavali parties
23 Oct
Branded entertainment agency Fishermen Integrated has launched the third part of Nando’s festive campaign featuring The Relatives returning with Lagu Deepavali DiPERi-PERi.
The campaign is an effort by Nando’s to connect with millennials and bring Malaysian families closer, especially during important celebrations.
The campaign was based on the insight that extended family members usually only meet during the festivities, but these occasions are also when uncles and aunties tend to ask awkward questions.
This led Fishermen to the idea of a band called The Relatives who would answer those awkward questions on behalf the target audience in the form of entertaining songs
The Relatives made their first appearance during Chinese New Year to get Malaysians to “Talk Kok-Kok-Kok, Sing Song, Eat Nando’s”.
They then came back for Hari Raya in “Lagu Nando’s Ideal-Fitri”.
And now it’s the “Lagu Deepavali DiPERi-PERi” edition.
The campaign has garnered more than 1.3 million views, with 2,000 shares and over 6,000 in engagement.
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