MAGGI rolls out of new reality TV series to empower women to step out of their comfort zone | MARKETING Magazine Asia

MAGGI rolls out of new reality TV series to empower women to step out of their comfort zone

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MAGGI unveiled its new six-episode TV series, Resipi Berani MAGGI, as part of its Program Mentor Wanita Cukup Berani MAGGI (PMWCBM) campaign, last week. 

The new reality TV series complements the campaign’s learning and empowerment journey, as it has provided skills and leadership enhancement opportunities for the show’s contestants – also known as mentees, while showcasing their transformative journey towards achieving success. 

According to a statement released by the company, one of the main goals of the PMWCBM campaign is to inspire more women to step outside their comfort zone and try something new – embracing the Tak Kenal, Tak Cinta spirit

Close to 1,000 women participated in the Bengkel Online Wanita Cukup Berani MAGGI which was conducted in partnership with Google’s Women’s Will program last year. Eight mentees were selected as finalists in the TV series based on their resilience, courage and determination to succeed in their fledgling home-based food businesses, especially in today’s new reality.

In Resipi Berani MAGGI, the mentees will receive a series of challenges which focus on business acumen, digital and culinary skills as well as feedback mentorship sessions with the three MAGGI Mentors – Food Enthusiast and Brand Ambassador of MAGGI CukupRasa Datin Paduka Eina Azman; Director, Producer, Actress and Owner of The Dim Sum Place, Sheila Rusly; and Young Entrepreneur Icon 2019 and Owner of My Mum’s Bakery, Anne Idris. 

The grand winner of the Resipi Berani MAGGI will receive seed capital of RM8,000, and an 8-week mentorship programme with business icon, Anne Idris. The second and third place winners will receive seed capital of RM5,000 each.  

The eight finalists featured in the TV series Resipi Berani MAGGI who are also home-based food business owners are Aza Syima Abdullah, Bibiaminani A. Ghani, Haslina Mohd Idris, Mazzaton Miza Wahab, Nur Azreen Masera Albakri, Nur Hidayah Jeffri, Roslina Mohd Isa, and Siti Aishah Abd Razak.

Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, Geetha Balakrishna (left) and Chief Executive Officer of Nestlé (Malaysia) Berhad and the Region Head of Nestlé Malaysia, Singapore & Brunei, Juan Aranols (right) officiated last week’s virtual launch of the new reality TV series, Resipi Berani MAGGI.

The Business Executive Officer of MAGGI, Nestlé (Malaysia) Berhad, Geetha Balakrishna,  said that the launch of Resipi Berani MAGGI is very rewarding and exciting, as it marks the successful conclusion of the Program Mentor Wanita Cukup Berani MAGGI 2020. 

“The series’ main objective is to highlight the transformation and emotional journey of the mentees, which will inspire other women to take that first step to try something new and bring a positive change for themselves and also their loved ones,” Geetha added. “We see how the mentees are able to step outside their comfort zone, overcome challenges and experience personal growth under the able guidance of the Mentors.” 

The Bengkel Online Wanita Cukup Berani MAGGI workshops, co-organised with Google’s Women’s Will, which will be held from 27 to 29 July 2021 and 12 to 14 October 2021, is open for sign ups. Selected participants will also have the opportunity to attend the all-new exclusive Masterclass: How To Run A Food Business. 

For more information about the TV series Resipi Berani MAGGI and workshop registrations, visit https://www.maggi.my/ms/aktiviti-maggi/maggi-cukup-rasa/ 


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