Maggi Malaysia launches program encouraging entrepreneurship among women - MARKETING Magazine Asia


Maggi Malaysia launches program encouraging entrepreneurship among women

 Program Mentor Wanita Cukup Berani – this is the title of a nationwide programme launched by Maggi Malaysia in collaboration with Women Will by Google Malaysia. The programme is designed with the aim to encourage and support confidence enhancement, digital upskilling, cooking and basic entrepreneurship skills among women. 

The launch ceremony was officiated by Chief Executive Officer of Nestlé (Malaysia) Berhad and Region Head of Nestlé Malaysia, Singapore and Brunei, Juan Aranols; Business Executive Officer of Maggi Nestlé (Malaysia) Berhad, Geetha Balakrishnan and Country Head of Google Malaysia, Marc Woo. 

To help women grow their confidence in using technology to grow their business and to educating them on content related to leadership, business acumen, communication, productivity and also digital marketing, the programme is carried out in a 3-day workshop format, starting  1 September to 3 september followed by another series from 20 October to 22 October. 

“As an advocate of diversity and inclusion, Nestlé has always been committed to empowering women and advancing gender equality both in business and in the society,” Juan said. “We embrace this within our dynamic culture every day and are embodying this spirit through Tak Kenal, Tak Cinta and bringing it to life through Program Mentor Wanita Cukup Berani, confident that Malaysian women can see the positives of trying – to take on new challenges, achieve their goals be it at home, the workplace or trying their hands at a new business venture.” 

Juan added that he is honored to have three successful businesswomen, Datin Paduka Eina Azman, Sheila Rusly and Anne Idris, to personally mentor the participants on  their journey of self-discovery. 

Maggi’s partnership with Women Will by Google Malaysia is significant –  technology is an important tool to leverage on to open up economic opportunities especially for small businesses that lack skills and capital,” Geetha said. “Together with our 3 mentors, Program Mentor Wanita Cukup Berani will be supporting women across Malaysia via a series of online workshops focusing on building self-confidence, improving their business skills through digital upskilling and of course, enhancing their cooking skills with MAGGI’s in-house Chef.” 

To date, Program Mentor Wanita Cukup Berani Online Workshop has received more 800 sign ups. The Final Round will see 20 shortlisted participants go through a series of interviews and assessments to be one of three selected mentees, who will then journey their three mentors. 

The Program Mentor Wanita Cukup Berani is part of Maggi CukupRasa’s Tak Kenal Tak Cinta campaign that celebrates women who take their first step to try something new.

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