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Canada’s Newspapers Want Google, Facebook to Pay For Content
04 May
Canada’s newspapers are asking the federal government to follow France and Australia in forcing companies such as Alphabet Inc.’s Google and Facebook, Inc. to pay to display their news content.
“Both France and Australia have set deadlines to have mandatory solutions in place by July. That means paying for copyrighted content and sharing the advertising dollars and data that flow from it,” said a letter signed by newspaper executives including Andrew MacLeod of Postmedia and The Globe and Mail’s Phillip Crawley. “The situation is urgent, with media companies suffering huge advertising declines because of the coronavirus pandemic.”
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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