Posted on by Raihan Hadi
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Twitter rolls out OOH campaign featuring celebrities’ affirmation tweets
19 Jan
Social media giant Twitter kicked off an out-of-home campaign on Tuesday across U.S. and Canada, featuring tweets from celebrities that expressed wishful thinking prior to achieving their dreams.
The social network said more than 39 billboards in cities including Chicago, Houston, Los Angeles, New York and Toronto were unveiled Tuesday, many in the hometowns of the celebrities whose tweets are depicted.
Twitter has pledged to donate nearly 1 million US Dollars to nonprofits chosen by the celebrities on their behalf, including Boys and Girls Club, Destination Crenshaw, The 3D Foundation and UNICEF Canada.
The social network also said that there have been roughly 59 million tweets about manifestation over the past three years, with tweets related to that topic doubling in 2021 compared with 2020.
On-air personality and entertainment journalist Gia Peppers will host a conversation on Twitter Spaces Tuesday (Jan. 18) at 3 p.m. ET, highlighting yet more manifestation tweets from celebrities and everyday people on Twitter.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
