Twitter rolls out OOH campaign featuring celebrities’ affirmation tweets

Social media giant Twitter kicked off an out-of-home campaign on Tuesday across U.S. and Canada, featuring tweets from celebrities that expressed wishful thinking prior to achieving their dreams.

The social network said more than 39 billboards in cities including Chicago, Houston, Los Angeles, New York and Toronto were unveiled Tuesday, many in the hometowns of the celebrities whose tweets are depicted.

The billboards feature tweets from Matthew Cherry, Diamond DeShieldsLeonard FournetteNiall HoranSimu LiuDemi LovatoPatrick MahomesMegan Thee Stallion, Michaela Onyenwere, Issa RaeSteve Saylor and Bubba Wallace.

twitter ooh chicago
Chicago, Twitter
twitter ooh houston
Houston, Twitter
twitter ooh la
Los Angeles, Twitter
twitter ooh san francisco
San Francisco, Twitter
twitter ooh tampa
Tampa, Florida, Twitter
twitter ooh toronto
Toronto, Twitter

Twitter has pledged to donate nearly 1 million US Dollars to nonprofits chosen by the celebrities on their behalf, including Boys and Girls Club, Destination Crenshaw, The 3D Foundation and UNICEF Canada.

The social network also said that there have been roughly 59 million tweets about manifestation over the past three years, with tweets related to that topic doubling in 2021 compared with 2020.

On-air personality and entertainment journalist Gia Peppers will host a conversation on Twitter Spaces Tuesday (Jan. 18) at 3 p.m. ET, highlighting yet more manifestation tweets from celebrities and everyday people on Twitter.

Watch the video here.

Source: ADWEEK, David Cohen

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