LB Malaysia COO Michelle leaves agency.

Chief Operating Officer, Michelle Ong (picture) is leaving Leo Burnett Malaysia at the end of this year.
Tan Kien Eng, CEO of PublicisOne Malaysia confirmed this with MARKETING and spoke about how the agency is going through a big restructuring exercise.
“The COO role will be broken and shared amongst team leaders to create micro agencies within the main agency. We will be hiring an Operations Director for 2018” he shared.
Michelle joined the agency five years ago and helped on workflow systems, while handling brands like McDonald’s, Philip Morris, Dutch Lady Malaysia and Procter & Gamble.
She was previously Head of Brands at Proton Malaysia, and before that MD of McCann Indonesia, and has 20 years of communications experience building brands with Ogilvy & Mather and McCann Worldgroup.
Just last week, head of knowledge and strategy Sutapa Bhattacharya, left the agency after 14 years to join Tenaga Nasional (TNB) as its General Manager for Corporate Strategic Communications.
Managing Partner of Leo Burnett Malaysia, Andrew Leong, earlier informed MARKETING, “These changes are also part of a broader expansion plan within the agency, we have restructured our strategic unit to focus on business verticals as well as horizontal specialisation.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW