Coca-Cola has appointed Matthias Blume as its new Vice President of Marketing, ASEAN & South [...]
Within a month uncertainty has become the new normal. Brands and agencies have had to [...]
Social platforms and third-party apps seemingly rise and fall overnight, making it difficult for brands [...]
Facebook has introduced three new features for Messenger designed to help brands communicate with their customers on [...]
By Amine Bentahar Advertising has always been about finding customers where they are at and [...]
How influencer abundance is transforming the brand approach Word associations are an important part of [...]
In a bid to engage regulators constructively on several hot button and regulatory issues facing [...]
Allianz Malaysia Berhad’s (Allianz Malaysia) recent campaign with Universal McCann (UM) rewards both customers and [...]
Customers are turning their backs on traditional business models and demanding higher standards from brands [...]
Here are some savvy marketing ideas for positioning your brand: 1. Develop line extensions for [...]
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