Allianz Malaysia Berhad’s (Allianz Malaysia) recent campaign with Universal McCann (UM) rewards both customers and non-customers with a 10 out of 10 brand experience.
The Allianz ‘Always 10’ campaign is a follow up of last year’s Discover A-Z Campaign that rewarded customers for learning more about insurance.
This year’s campaign rewards consumers based on their engagement with Allianz Malaysia through lifestyle and product related quizzes and profiling questions.
Commenting on the campaign, Wong May May, Business Director of UM said, “We are excited to launch this campaign in its second phase for Allianz Malaysia. In our planning stages, we looked at various integrated mediums to reach out not just to existing consumers, but new consumers as well, to really amplify Allianz Malaysia’s ‘Always 10’ idea.”
The campaign aims to increase brand perception and product experience through a gamification experience called Allianz Always 10, devised by digital enablement firm C27, which allows users to join a quick-fire trivia game which consists of 10 questions across various topics.
Winners of the game will stand a chance to win prizes, including trips to Croatia, Ireland, Italy, and Spain, as well as travel vouchers.
Amy Loke, Chief Market Management of Allianz Malaysia said, “Every single interaction that you have with your customer is an opportunity to deliver something remarkable and make an impression.
“For Allianz Malaysia, that means delivering complete insurance solutions with our products and services and being a trusted companion to our customers and their loved ones.
“The Always 10 campaign is a great extension of that goal where we have an opportunity to engage with our customers in a fun and interactive way, and we’re excited to be launching this follow-up campaign with UM’s support.”
The campaign runs across various platforms including digital, social, radio and print, with on-ground activation across four weekends in malls around Klang Valley, Penang and Johor.
The campaign will run for a period of three months until 30th September.