IAA to host forum on regulatory environment

The International Advertising Association Malaysia is hosting a forum on the regulatory environment that has thrown caution to the wind and has an increasingly negating effect on the freedom of consumers in making a choice.

The IAA Forum Series will be held at Eastin hotel, Petaling Jaya on Thursday August 15 and is by invitation only.

The forum will take an in depth assessment and understanding of the current regulatory environment and implication for brands.

Brands have a responsibility to all constituents including the consumer who especially today ultmately owns the brand.

The keynote address will be presented by Deputy Minister in the Ministry of Domestic Trade and Consumer Affairs Chong Chieng Jen and the welcoming address by IAA Malaysia president John D. Chacko.

Speakers at the event include Chew Phye Keat, Management partner head of corporate and commercial law, Raja, Darryl & Loh, Seth Hays, Chief representative, Asia-Pacific International Trademark Association Singapore, Samir Dixit, Managing Director, Brand Finance Asia Pacific Singapore, Mike Ridgeway, Director, Consumer Packaging Manufacturers Alliance UK.

The discussion panel will comprise of Datuk Prof Dr Jacob George, Lead Consumerist, Malaysia ASEAN APEC, Azrani Rustam, Director, Corporate Affairs & Communications IT International, Datuk Seri Akhbar Satar, Professional Chair for Crime and Criminology Institute of Crime & Criminology HELP University, Tony Savarimuthu, CEO Dentsu LHS and Sharon Tan, Public Affairs and Communications Director, Singapore and Malaysia, The Coca-Cola company.