IAA Malaysia to host Future Leaders Series webinar

On 19 July 2022, Episode Two in the IAA Malaysia ‘IAA Brands Matter: Future Leaders Series’ goes ‘live’, once again with UiTM as partner, to coincide with the 50th Anniversary celebration of UiTM Faculty of Communications and Media Studies.

‘IAA Brands Matter: Future Leaders Series’ is a webinar series on the initiative of IAA Malaysia and is the first by an IAA chapter, anywhere in the world.

An offshoot of the Brands Matter webinar series, a signature programme by IAA, ‘IAA Brands Matter: Future Leaders Series’ is a platform that focuses on academically inclined panel discussions as opposed to past discussions that centered on industry perspectives.

Conceptualised to be in partnership with tertiary institutions, the ‘IAA Brands Matter: Future Leaders Series’ kicked off on 30 November 2021, Episode One with UiTM as the launch tertiary institution partner.

The topic of this second episode of “IAA Brands Matter: Future Leaders Series” is Sustainability: A Catchphrase or A Must for Brands.

“It is a topic that embodies the challenging times we live in and calls on academia and students as our future leaders of good to discuss the role of brands in creating better lives and a better world for all. It’s based on our core belief that what is good, is good for brands and businesses” said John Chacko, President of IAA Malaysia.

Omar Shaari, VP IAA Malaysia added that “The discourse on brands and sustainability as part of the IAA Brands Matter: Future Leader Series are tackled through a methodical approach, with academicians, alumnus and students proffering and sharing in-depth views and opinions.”

It will be an interesting session to hear from different perspectives.

What:
IAA Malaysia Webinar Series
‘IAA Brands Matter: Future Leaders Series’ (Episode Two)

When:
Tuesday 19 July 2022 (8.00pm to 9.30pm)

Theme:
Sustainability: A Catchphrase or A Must for Brands?

Where:
Virtual (YouTube and Facebook)

Panel:
Omar Shaari
Vice-President, IAA Malaysia

Hawa Rizwana Redzuan
Alumna of FCMS, UiTM / TV Personality & Entrepreneur

Dr Vidi Sukmayadi
Alumnus of FCMS, UiTM / Lecturer, Communications Department, Universitas Pendidikan Indonesia

Suryadipura Salleh
Alumnus of FCMS, UiTM / Creative Director, Naga DDB Tribal

Moderator:
Prabha Nayar.
Secretary, IAA Malaysia

Organiser:
Hamimda Agil
Head of Education, IAA Malaysia

To register, go to https://iaa.org.my/fls2/


MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTTDOOHinfluencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is keypartnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene