OMD wins global mandate for petcare products from Boehringer Ingelheim

OMD has won the global business for the animal health division of Boehringer Ingelheim. The billings are estimated to be between USD$90 million to USD$100 million and Zenith is believed to be the incumbent.

The assignment covers Asia-Pacific, Europe, Middle East and Africa and the US – the largest market for BI accounting for 60% of billings. The remit includes cross media and channel planning and buying.

OMD’s mandate covers petcare products Frontline and NexGard.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

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Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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