OMD wins global mandate for petcare products from Boehringer Ingelheim | MARKETING Magazine Asia

OMD wins global mandate for petcare products from Boehringer Ingelheim


OMD has won the global business for the animal health division of Boehringer Ingelheim. The billings are estimated to be between USD$90 million to USD$100 million and Zenith is believed to be the incumbent.

The assignment covers Asia-Pacific, Europe, Middle East and Africa and the US – the largest market for BI accounting for 60% of billings. The remit includes cross media and channel planning and buying.

OMD’s mandate covers petcare products Frontline and NexGard.

source: http://www.mumbrella.asia