Posted on by Raihan Hadi
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Mandai retains TSLA as global creative partner
20 Aug
Mandai Park Holdings (Mandai) which is overseeing the development of the Mandai nature district has reappointed The Secret Little Agency (TSLA) as its global creative partner.
The agency was re-appointed by Mandai following a competitive creative pitch which drew interest from several network and independent agencies. TSLA will launch into its second term as creative agency of record for the brand rejuvenation of Singapore’s upcoming wildlife and nature precinct.
The Mandai nature precinct will be home to world-leading zoological parks where visitors can connect with animals, be inspired about conservation and act on helping create a healthier planet for wildlife, nature and humans.
More distinctive nature-based experiences, green public spaces and an eco-friendly resort are being integrated into the area, under an exciting rejuvenation plan that will be home to the Singapore Zoo, The Night Safar, River Safari and Jurong Bird Park.
“There are very few briefs in the world which demand creativity to urgently champion biodiversity and wildlife conservation, so we are both honored and incredibly excited to be able to continue this journey with Mandai”, said Eunice Tan, Partner at TSLA.
TSLA’s global design practice led by Hanyi Lee will continue to lead in creating and evolving both the master brand as well all associated park brands across hundreds of physical and digital brand touch points.
As part of the Mother family, TSLA will tap design, strategic and creative support from Mother’s London and New York offices to drive the integrated communication rollout of the brand globally.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
