From Left Eddy Lim, Commodore of Rocketfuel Network at Rocketfuel Entertainment, Jaclyn Tan, Senior Manager of Brand Marketing at JD Sports Fashion, Justin Lim, CEO of JD Sports Fashion and Murali “Moots” Marimuthu, Admiral at Rocketfuel Entertainment
Influencer Marketing player, Rocketfuel Entertainment has signed up with British multi-brand, multi-channel sports lifestyle retailer JD Sports Fashion Sdn Bhd to develop digital content for their brand in Malaysia and the region.
JD opened its first flagship store in Asia last year in Pavilion Elite Kuala Lumpur, following the success of the company’s Sunway Pyramid store.
Rocketfuel Entertainment’s Murali Dharan Marimuthu @ Moots who is leading the charge told MARKETING, “We are pleased to deploy our talents and strategists to propel this cutting-edge brand that truly believes in disruption in the marketplace.”
“JD carries brands from Nike, Adidas, New Balance, to our own in-house brands such Pink Soda, Supply and Demand, Brookhaven and Sonneti. The biggest draw for customers is the extensive range of sneakers from multiple brands, including Western Europe exclusives only available in our stores,” shared Jaclyn Tan, Senior Manager of Brand Marketing at JD Sports Fashion. “We are really energised to see what Rocketfuel can do for us as we see content as a key proposition for the JD brand especially in the digital space”
Eddy Lim, Commodore (head) of rocketfuel network adds, “We are a talent management company with a digital edge. We have three divisions which are Rocketfuel Network (digital content creation), Rocketfuel Records (Music label) and Rocketfuel Talent (360 talent management), and we provide a multitude of services that cut across the creative and digital space.”
Established in 1983 by John Wardle and David Makin, JD has long been the leading UK specialist retailer of fashionable branded, sports and casual wear. The Group has over 1,200 stores and leads the market in Germany, Ireland, France, Netherlands, Spain, Denmark and Sweden.
Valerine Nirwant Singh, Commodore (head) of commercial operations at Rocketfuel says, “As a regional content player, we can’t wait to take this innovate brand across Asia from our base in Malaysia. We design the creative execution by creating conversations with the target audience to ensure brand relevance. JD embraces the latest digital technology direct to consumer through their international multichannel ecommerce platforms for future growth.”
Justin Lim, CEO of JD Sports Fashion Sdn Bhd with Peter Cowgill, Executive Chairman of JD Sports Fashion PLC during the launch of the JD Sports Flagship store in Pavilion Elite KL.
Justin Lim, CEO of JD Sports Fashion says, “We believe in content that’s relevant to our target market and the content that will be created by Rocketfuel through this partnership provides us with an outlet to engage with the JD audience on our social platforms.”
Talents and content IPs of Rocketfuel have a social media reach of over 36 million in the region with influential personalities in beauty, fashion, lifestyle, automotive, parenting and many more.
Apart from its flagship store, JD is an active multi brand retailer with stores in Pavillion, Mid Valley Megamall and Sunway Velocity Mall, Sunway Pyramid, IOI City Mall (Putrajaya) and AEON Mall Tebrau City (Johor Bahru), and another two stores coming very soon. Their next push will be into Singapore and Thailand which will see 25 outlets opening by end 2018.
Rocketfuel recently clinched multiple Finalist recognition for 5 songs at Anugerah Juara Lagu (“Champion of Songs Awards”) 2018.