Datuk Vida spreads festive cheer with her latest Raya song

Datuk Seri Vida releases Hari Raya single, ‘Lavida Raya’ following ‘I am Me’ single 
Datuk Seri Dr Hasmiza Othman or fondly known as Datuk Seri Vida has unveiled her Hari Raya single titled Lavida Raya following the success of her catchy single I Am Me.
The music video, recorded in her RM 22 million home in Ipoh, featured her children Cik B and Kacak as well as her friends as backup dancers. The 47-year old cosmetics tycoon decided on a pop-style Raya song composed by singer Cat Farish and written by Mohd Hilmi.

“I opted for a catchy tune so that my song will light up the Hari Raya mood for all my fans nationwide,” said Datuk Seri Vida.
The recording of the video was done a day before the start of Ramadan, she said, adding that all its dance moves were mooted by her daughter, Cik B.
In conjunction with the song’s launch, Datuk Seri Vida said she would be giving out cash prizes and gifts to fans who shared her video on social media. “I will give RM100 and one personal item each day for a week to my fans who share the video with the hashtag #lavidaraya on their personal social media accounts.
“The most creative comments will win,” she said.

dtc logo
Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.
He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:
* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
and MORE!
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!


MARKETING Magazine is not responsible for the content of external sites.



Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene