Campaign Spotlight

Twitter and Astro to collaborate on 2018 FIFA World Cup Russia content

 Malaysian sports fans can see and join the conversations about the best football tournament moments by following @stadiumastro on Twitter

With just weeks until kick-off, Twitter and Astro has announced a major collaboration for the 2018 FIFA World Cup Russia™. Astro is the home of the 2018 FIFA World Cup Russia™ in Malaysia.

Sports is live and social on Twitter as fans watch, debate and celebrate their favourite sports together. To amplify sports conversations among fans in Malaysia, Astro is partnering with Twitter to provide ‘near-live’ football match clips and tournament content on @stadiumastro.

Fans of the global football tournament can look forward to goal alerts from match of the day, replay of the best goal of the day from every angle, roundup of the day’s action capturing key moments and a collection of video clips of the star player of a match.

“We are excited to team up with Astro to bring exclusive World Cup content such as expert analysis and video highlights to Twitter alongside the best real-time conversations and Tweets,” says Maurizio Barbieri, Twitter’s SEA Head of Sports Partnerships.

“Malaysians are passionate about football, and fans should head straight to Astro and Twitter to see and talk about everything that’s happening during the football tournament,” added Maurizio.

“Live sports is best experienced together. Astro hopes to spark lively and engaging conversations among Malaysians on their favourite World Cup moments with our ‘near-live’ clips at @stadiumastro. So, follow @stadiumastro on Twitter for the most social and digital World Cup experience yet,” said CK Lee, Astro’s Chief of Sports.

This new collaboration with Astro is the latest in a string of successful partnerships between the broadcaster and Twitter which already includes EPL, F1, MotoGP, PGA and Asian Tour, Grand Slam Tennis, and AFC CL and Cup.

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Is the Customer at the heart of your Digital Transformation?

On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question. The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for TMI Malaysia. Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad

and MORE!

Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.

Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara

For more information on DTCX 2018:

Click to visit DTCXJuly19 Microsite.

Download PDF Programme here.

Contact Amira amira@adoimagazine.com | 03 7726 2588

Book your spot early to avoid disappointment!

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