Best Marketer in Sustainable Brand Marketing - MARKETING Magazine Asia


Best Marketer in Sustainable Brand Marketing

NIZAM BIN SANI
Chief Marketing & Communications Officer
Bank Rakyat

Nizam has been driving marketing initiatives in a career that spans over 20 years. From beginnings at Maybank Cards, he moved on to join the Sales and Marketing team at AmAssurance to work on the banks Bancassuarance business in 2004.

He was instrumental in launching Al Rajhi Bank in Malaysia setting up the marketing department and launching 20 branches within 6 months and 2 campaigns which put Al Rajhi Bank on the banking industry map. He then joined Astro to manage the Product Strategy department and soon after managed Astro Prima. The success of Astro Prima within 2 years saw Nizam moving up to head and market the Mustika pack, quickly moving the pack from 300,000 subscribers to 1.5million subscribers in 3 years. After 8 years at Astro, he moved to Bank Rakyat. Under his leadership, Nizam has managed to steer the bank to greater heights where he manages the Marketing, Corporate Communications, Events, Creative Communications, Sustainability departments and Media Unit.

The bank has been consistent in promoting Corporate Social Responsibility (CSR) focusing its marketing efforts on people to grow co-operatives in Malaysia. Some of the notable campaigns launched over the last 5 years at Bank Rakyat have been solely focusing on people, for example the re-launch of Kelab Nuri saw it intertwine with Bank Rakyat’s CSR initiative focusing on kids and nutritious food namely Nuri Nutrisi.

Scoring for the team has been Nizam’s mantra since his teenage days. This includes playing for Selangor’s Under 12s. In this particular shot, his kick landed the ball in the net. We believe him.

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