Sustainable Brand Marketing Honourable Mention: Eddy Dorairajah

At the 2022 Malaysian CMO Awards, Eddy Dorairajah, Vice President & Consumer Marketing Head of CIMB Bank Berhad, received an honourable mention for his work in the Sustainable Brand Marketing category.

During his tenure at creative agencies such as Ogilvy & Leo Burnett, Eddy proved to be a passionate and seasoned marketer with over 25 years of experience and a strong emphasis on marketing communications (including digital marketing) and branding. He has worked on brands such as Malaysia Airlines, Petronas, DiGi, Celcom, and Maxis, to name a few.

Then, he went to Citi and subsequently to CIMB Bank, where he continues to work in marketing, his passion.  During his tenure with the two financial institutions beginning in 2010, he won several marketing honours.

“Honoured and humbled being amongst world-class marketeers. To my team and the events team, a superb collaboration: Kudos! This is your blood, sweat and tears!” He mentioned upon receiving his award.

MARKETING magazine would like to thank all sponsors and supporters of the Malaysian CMO Conference & Awards.


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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