At the 2022 Malaysian CMO Awards, Eddy Dorairajah, Vice President & Consumer Marketing Head of CIMB Bank Berhad, received an honourable mention for his work in the Sustainable Brand Marketing category.
During his tenure at creative agencies such as Ogilvy & Leo Burnett, Eddy proved to be a passionate and seasoned marketer with over 25 years of experience and a strong emphasis on marketing communications (including digital marketing) and branding. He has worked on brands such as Malaysia Airlines, Petronas, DiGi, Celcom, and Maxis, to name a few.
Then, he went to Citi and subsequently to CIMB Bank, where he continues to work in marketing, his passion. During his tenure with the two financial institutions beginning in 2010, he won several marketing honours.
“Honoured and humbled being amongst world-class marketeers. To my team and the events team, a superb collaboration: Kudos! This is your blood, sweat and tears!” He mentioned upon receiving his award.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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