NagaDDB Tribal and Hong Leong Bank wants you to live life on your terms with Life365

Live life uninterrupted with Hong Leong Bank

When one thinks of banking, they think of how it disrupts their life.

But with the launch of digital tools and innovations soon to come, Hong Leong Bank wanted to tell a story about how their banking allows you to live a life uninterrupted. 

HLB first launched Digital Day on 7.7.2017 – a celebration of digital innovation of the tools and services that the bank developed for its customers.

This year Digital Day is back on 7.7.2018 to showcase the suite of digital tools and services that give its customers more control on their finances, offering a seamless experience when it comes to banking transactions.

NagaDDB Tribal launched a brand film to commemorate the concept of Life 365, showcasing the life of a family that is unfazed regardless what challenges and difficulties life sends their way.

HLB’s tools and services are so well integrated within their lives that they can bank anywhere at any time.

“The campaign idea of Life365 tells a story of how more and more people are asking for a better life balance.

“Imagine the ability to tackle unexpected moments that come along, without interruptions 365 days a year.

“A life where you can live more, do more and experience more non-stop. Who would have thought that your face can be a password or you can remit money with just a few words.

“Through technology, you can now access your accounts faster, enjoy seamless transactions that are simpler to do and easily performed from anywhere, anytime without interrupting you from doing the things you like – a Life365,” said Zalman Zainal, Chief Marketing and Communications Officer of Hong Leong Bank.

NagaDDB Tribal, in partnership with MotioFixo, also launched The HLB Digital Day AR Challenge using Facebook Augmented Reality (AR) platform in the form of 7 Facebook AR Filters that will be released periodically from 4-31 July to engage customers on the digital services and products that are currently available and under development in HLB.  

Participants stand to win a Baskin Robbins ice cream and one lucky winner stands to win RM7,000 in a fixed deposit.

There’s more happening on Digital Day, a line-up of special promotions for all its banking products which will run from 7-13 July, to thank its customers for their support in this digital journey.

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Is the Customer at the heart of your Digital Transformation?
On 19th of July, MARKETING will be organising a conference on Customer-Centric Digital Transformation (#DTCX2018) to help you answer that question.

The conference will be driven by Paul Stewart who authored the best-seller ‘Branded Customer Service’ and currently is the Special Advisor, Strategy & Transformation for  P. S. Thinking.

Drawing from his 25 years of diverse experience as a Chief Economist, CEO and consulting in organisational change, transformation and innovation Paul will be sharing his learnings and current trends in this realm.

He will be joined by key thought leaders in the areas of transformation, data analytics, customer service, branding, marketing, digital, human resources and more! Some of the key names who will be joining us include:

* Imran Kunalan Abdullah, Advisor/Principal Consultant – Digital Talent Development & Leadership and People Analytics
* George Aveling, CEO, TMI Malaysia
* Laurence Smith, Head, Asia Region, SmartUP
* Falko Leonhardt, Principal Consultant Transformation Strategy and Change, TMI
* Mohd Adam Wee Abdullah, Group CMO & Chief Customer Experience Officer, CIMB Group
* Rene Werner, Chief Customer Service & Customer Experience Officer, Celcom Axiata Berhad
Noelle Lim, Director, BFM Edge Education
Vigneswaran Sivalingam, Director of Operations, Teledirect of Telecommerce
Get ready to be inspired by case studies on transformation, honest conversations on driving change and actionable insights you can take back to implement in your organisation.
Date: 19th July 2018
Time: 8.30 am -6.00 pm
Venue: Sime Darby Convention Center, Bukit Kiara
For more information on DTCX 2018:
Click to visit DTCXJuly19 Microsite.
Download PDF Programme here.
Contact Amira [email protected] | 03 7726 2588
Book your spot early to avoid disappointment!

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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