2018’s Most Popular YouTube Ads in Malaysia

What’s your favourite YouTube Ad?

Google Malaysia has released the YouTube Ads Leaderboard for the January-June 2018 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of popularity and promotion.

What are the trends observed from this half-year leaderboard?

All-out festivities. The half-year list is almost completely dominated by seasonal ads, capturing various moments from two of Malaysia’s important festive celebrations – Hari Raya Aidilfitri and the Lunar New Year. The crown for the best seasonal ad goes to Astro Gempak’s comedic short film that tells the dilemma of a fashionable delivery guy.

Not too short, not too long, but just right. Unlike previous years where long-form ads dominated the list, this year’s contenders have opted for a balance between the traditional 30-seconds TV ad duration and sketches that extended into the double-digit minute mark. This allows brands like Tenaga Nasional Berhad to tell compelling stories whilst still capturing the attention of viewers.

Ever-improving production quality. One thing that has not changed is the ads’ production quality. Brands are constantly pushing the creative envelope to produce ads that play off more like TV dramas and feature films, both in looks and substance.

1.Gaya Raya Paling Ori – Filem Pendek Astro Raya 2018

2. Tan Yin Ern x Jeffrey Chen x Jeslyn “There Is A Dream in Spring”

3. Geng Sakat Raya (Yakult Raya 2018)

4. Samsung – Raya Last Minit

5.KFC Raya 2018: Dendam Adam

6.TNB Raya 2018 – Rumah Epik Fantastik

7.#PETRONAS CNY 2018: A Long Way Home

8.Maxis CNY 2018 – It’s time to HuatAR

9. McDonald’s Malaysia – No rice where can?

10.5 Sekawan Selamanya – Chinese New Year Short Film by Celcom

These ads continue to remind us of the amazing creative talent that the Malaysian ad industry possesses, and that going digital isn’t all about getting technical with technology. In fact, digital first ads on YouTube enables brands and agencies to spend more time doing what they do best — doing and getting creative.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene