Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Adam Wee steps down as CIMB Group CMO
11 Jan
Adam Wee stepped down as CIMB’s group CMO last month, after more than seven years with the company and five years in role . According to his LinkedIn, Adam first joined CIMB in 2016 as the Group Chief Marketing Officer & Group Customer Experience Officer where he established and oversaw the Customer Experience Division in CIMB Group across the region.
Prior to CIMB, Adam was the Group CMO for Maybank where his scope included among others, Group Marketing and Brand Management, Group Sports and Sponsorship Management and Group Digital Marketing Management.
Last year, Adam was one of the CMOs part of MARKETING Magazine’s Power Up series, a series virtual roundtable sessions featuring Malaysia’s top CMOs.
CIMB has not yet made any announcements regarding a replacement for Adam.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
