iQIYI Malaysia Steps Up Local Entertainment Game with Restu ‘The Blessing’

iQIYI will release over 12 Malay-language shows in 2024. Restu was recently launched with Hotlink, following the success of Rampas Cintaku S2

Asia’s leading streaming platform, iQIYI (pronounced eye-chee-yee) is proud to announce the launch of its latest drama series, ‘RESTU’, with Hotlink. Restu promises to captivate global audiences with its engaging storyline and stellar casts – Remy Ishak, Wana Ali, Siti Elizad, Elizabeth Tan, and introducing newcomer, Puteri Rafasya.

Mr. Jony Deng, General Manager of iQIYI Malaysia & Singapore, expressed his excitement, stating, “We are thrilled to launch RESTU during this season to meet the growing demand of Malay audiences, this adheres to our commitment to promoting local productions and talents.

“Furthermore, we are also working on launching many more Original Projects by iQIYI that are currently in various stages such as script development, filming, and post-production. While adding more colours to the Malaysian entertainment industry and provides

This move unveils a powerfull marketing tool for brand partnerships, highlighting iQIYI’s dedication to fostering collaborations within the advertising industry. The initiative not only boosts the visibility of Malaysia content but also creates fresh opportunities for brands to engage with diverse audiences in Malaysia and across the globe.

Up next is the much anticipated releases is Mihrab Cinta.

Engaging with Audiences & Brands : Jony Deng (Country GM Malaysia & Singapore), Liew Min San (Head of Ad Sales Malaysia) with Partners Hotlink

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene