Posted on by Raihan Hadi
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Experts Choice Awards for 2021 CNY TVC will be accepting submissions soon
11 Jan
Chinese New Year this year just a month away, which means pretty soon we’ll start seeing more festive TVCs roll out. In fact, here’s one that’s not exactly a festive ad, but it fits the theme.
Over the years we have found that our coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs have had growing success and traction. Our respondents have grown from a few hundred to over a thousand in recent years.
Last year, 1137 respondents participated in our readers’ online poll for their favourite 2019 CNY TVCs. The winners were announced on our website and even a luncheon was held at the Sime Darby Convention Center where winning submissions received a certificate from the Regional CEO of MARKETING Magazine, Professor Harmandar Singh.
The top 20 winners of the best Malaysian CNY TVC 2020 received a framed certificate listing down the individuals involved in creating the TVC
This year, we will once again be organising the Experts Choice Awards for 2021 CNY TVC. Submission and voting details will be announced soon on MARKETING Magazine’s website.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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