A group photo with the top 20 winners of Malaysia’s best CNY TVC 2020 on stage
Combine food, industry one-liners, 20 festive TV commercials (TVC), networking while being cleared of a virus infection, with over 100 industry creatives and you get a lunch-turned-celebration. This was the scene at the 2020 Chinese New Year (CNY) Luncheon hosted by MARKETING Magazine.
Over the years MARKETING Magazine’s coverage and polling of the Best CNY TVCs, Best Merdeka TVCs and Best Raya TVCs has had growing success and traction. The number of respondents has grown from a few hundred to over a thousand in recent years.
This year, 1137 respondents participated in our readers’ online poll for their favourite Malaysian CNY TVCs of the Year and the top 20 winners were announced last week. To commemorate the winners, and capitalise on the auspiciousness of the date 20.2.2020, for the first time a luncheon was organised at the Sime Darby Convention Center. Winning brands were recognised on stage with a framed certificate, along with the agency and production house that created the TVC.
It was no Oscars but there were speeches from winners and one of them even stuck true to the awards style by reminding everyone of climate change.
As a means of precaution, given the frenzy surrounding COVID-19, plenty of hand sanitizers and face masks were made available at the venue and an additional four stand fans were placed inside the lunch hall to enhance air circulation. Representatives from MERCY Malaysia were also present at the event as they checked people’s temperatures and travel history while mingling around.
Creative people, when they aren’t creating, are most probably spending time appreciating or learning from what other creatives have created. The luncheon embodied that energy with everyone celebrating each other’s success.
The following are the top 20 winners, ranked in order.
1. Advertiser: RHB Group
TVC Title: Heart Baker
Agency: FCB Kuala Lumpur
Production House: Carrot Films
2. Advertiser: Tenaga Nasional Berhad
TVC Title: #RealityNotVirtual
Agency: REPRISE
Production House: Reservoir World
3. Advertiser: Petronas
TVC Title: Bao Bei
Agency: IPG Mediabrands
Production House: Reservoir World
4. Advertiser: Grab
TVC Title: HUATever you want, Grab got!
Agency: Fishermen Integrated
Production House: Societe Films
5. Advertiser: Daikin Malaysia
TVC Title: The Twins
Agency: WKNDPRJCTS
Production House: WKNDPRJCTS
6. Advertiser: Hong Leong Bank Malaysia
TVC Title: The Grown Ups’ Table
Agency: Naga DDB Tribal
Production House: Fastman Studios
7. Advertiser: Digi Telecommunications
TVC Title: Home
Agency: Naga DDB Tribal
Production House: Mojo Films Sdn Bhd
8. Advertiser: Prudential Malaysia
TVC Title: Noodle Noob
Agency: Naga DDB Tribal
Production House: Graph Studio
9. Advertiser: Maxis
TVC Title: The Most Unforgettable Chinese New Year
10. Advertiser: Etiqa
TVC Title: Little Popo
Agency: Ensemble Worldwide
Production House: Mastermind Group
11. Advertiser: Watsons Malaysia
TVC Title: Happy Beautiful Year
Agency: Naga DDB Tribal
Production House: Black Poet
12. Advertiser: Taylor’s Education Group
TVC Title: Prosperity Starts with Education
Agency: Imagineers Film
Production House: Imagineers Film
13. Advertiser: SP Setia
TVC Title: The Many Celebrations
Agency: Publicis
Production House: D1 Production
14. Advertiser: Maybank
TVC Title: Maybank MYStories CNY ‘Reunion’
Agency: Unreserved
Production House: Unreserved
15. Advertiser: AirAsia
TVC Title: The Boy & The Lion
Agency: AirAsia Berhad
Production House: Passion Pictures
16. Advertiser: AIA
TVC Title: The Ong-ly Way to Prosper
Agency: Reprise
Production House: Passion Pictures
17. Advertiser: Celcom Axiata
TVC Title: A Time for All
Agency: M&C Saatchi (M) Sdn Bhd
Production House: Playhouse Picture
18. Advertiser: Gamuda Land
TVC Title: Giving Hope, Receiving Joy
19. Advertiser: Perodua
TVC Title: Annual Rush Rush
Agency: Spin Communications
Production House: Reservoir World
20. Advertiser: Coway
TVC Title: Tiny Prayer
Agency: Grey Malaysia
Production House: Directors Think Tank
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