What 20.02.2020 meant for 20 amazing brands

1 month ago

A group photo with the top 20 winners of Malaysia’s best CNY TVC 2020 on stage

Combine food, industry one-liners, 20 festive TV commercials (TVC), networking while being cleared of a virus infection, with over 100 industry creatives and you get a lunch-turned-celebration. This was the scene at the 2020 Chinese New Year (CNY) Luncheon hosted by MARKETING Magazine.

One of the attendees reading through MARKETING Magazine’s latest issue
The 2020 CNY Luncheon was held at the Sime Darby Convention Center

Over the years MARKETING Magazine’s coverage and polling of the Best CNY TVCs,  Best Merdeka TVCs and Best Raya TVCs has had growing success and traction. The number of respondents has grown from a few hundred to over a thousand in recent years.  

This year, 1137 respondents participated in our readers’ online poll for their favourite Malaysian CNY TVCs of the Year and the top 20 winners were announced last week. To commemorate the winners, and capitalise on the auspiciousness of the date 20.2.2020, for the first time a luncheon was organised at the  Sime Darby Convention Center. Winning brands were recognised on stage with a framed certificate, along with the agency and production house that created the TVC. 

The top 20 winners of the best Malaysian CNY TVC 2020 received a framed certificate listing down the individuals involved in creating the TVC
CEO of MARKETING Magazine, Professor Harmandar Singh welcomed the guests before announcing MARKETING Magazine’s 2020 events calendar.

It was no Oscars but there were speeches from winners and one of them even stuck true to the awards style by reminding everyone of climate change. 

As a means of precaution, given the frenzy surrounding COVID-19, plenty of hand sanitizers and face masks were made available at the venue and an additional four stand fans were placed inside the lunch hall to enhance air circulation. Representatives from MERCY Malaysia were also present at the event as they checked people’s temperatures and travel history while mingling around.

Vice President of MERCY Malaysia, Associate Professor Dr. Shalimar Abdullah was also at the lunchean, assisting other MERCY volunteers to check the attendees’ temperature using a contactless thermometer.

Creative people, when they aren’t creating, are most probably spending time appreciating or learning from what other creatives have created. The luncheon embodied that energy with everyone celebrating each other’s success. 

A lion dance crew make their way through the lunch hall, entertaining the attendees

The following are the top 20 winners, ranked in order. 

1. Advertiser: RHB Group 

TVC Title: Heart Baker

Agency: FCB Kuala Lumpur

Production House: Carrot Films

2. Advertiser: Tenaga Nasional Berhad

TVC Title: #RealityNotVirtual

Agency: REPRISE

Production House: Reservoir World

3. Advertiser: Petronas

TVC Title: Bao Bei

Agency: IPG Mediabrands

Production House: Reservoir World 

4. Advertiser: Grab

TVC Title: HUATever you want, Grab got!

Agency: Fishermen Integrated 

Production House: Societe Films

5. Advertiser: Daikin Malaysia

TVC Title: The Twins 

Agency: WKNDPRJCTS

Production House: WKNDPRJCTS

6. Advertiser: Hong Leong Bank Malaysia

TVC Title: The Grown Ups’ Table

Agency: Naga DDB Tribal

Production House: Fastman Studios

7. Advertiser: Digi Telecommunications

TVC Title: Home

Agency: Naga DDB Tribal

Production House: Mojo Films Sdn Bhd

8. Advertiser: Prudential Malaysia

TVC Title: Noodle Noob

Agency: Naga DDB Tribal

Production House: Graph Studio

9. Advertiser: Maxis

TVC Title: The Most Unforgettable Chinese New Year

10. Advertiser: Etiqa

TVC Title: Little Popo

Agency: Ensemble Worldwide

Production House: Mastermind Group

11. Advertiser: Watsons Malaysia

TVC Title: Happy Beautiful Year

Agency: Naga DDB Tribal

Production House: Black Poet

12. Advertiser: Taylor’s Education Group

TVC Title: Prosperity Starts with Education

Agency: Imagineers Film

Production House: Imagineers Film 

13. Advertiser: SP Setia

TVC Title: The Many Celebrations

Agency: Publicis

Production House: D1 Production

14. Advertiser: Maybank

TVC Title: Maybank MYStories CNY ‘Reunion’

Agency: Unreserved 

Production House: Unreserved

15. Advertiser: AirAsia 

TVC Title: The Boy & The Lion 

Agency: AirAsia Berhad

Production House: Passion Pictures

16. Advertiser: AIA

TVC Title: The Ong-ly Way to Prosper

Agency: Reprise

Production House: Passion Pictures

17. Advertiser: Celcom Axiata 

TVC Title: A Time for All

Agency: M&C Saatchi (M) Sdn Bhd

Production House: Playhouse Picture

18. Advertiser: Gamuda Land

TVC Title: Giving Hope, Receiving Joy

19. Advertiser: Perodua

TVC Title: Annual Rush Rush 

Agency: Spin Communications

Production House: Reservoir World

20. Advertiser: Coway

TVC Title: Tiny Prayer

Agency: Grey Malaysia

Production House: Directors Think Tank

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