On Friday, for the first time ever, the Malaysian CMO awards was held virtually in a 90 minute award show format via YouTube and Facebook.
As 8pm approached and rookies, professionals and veterans of the industry were getting ready to tune into the award show from wherever they were, the excitement to which CMOs were receiving an award was apparent as organisers were flooded with WhatsApp messages asking for insider information.
Sharp at 8, the Chairman of the Malaysian CMO Awards, Professor Harmandar Singh popped up on screen all suited up as he welcomed everyone and briefly explained the judging criteria involved in choosing this year’s winners. He was then virtually joined by all 7 judges as they individually said a few words about this year’s submissions.
As the winner(s) for each category was announced, they were called via Zoom and asked to share a few words regarding their win.
To catch the full award show, click here. For a summarised version, below is the full list of winners for the Malaysians CMO Awards 2020:
| Category | Winner | Company |
| Best Marketer in B2B Marketing | THAM YEN LEE | Astro Media Solutions |
| Best Marketer in Omni-Channel Marketing (Special Mention) | EDMUND LEE | Red Bull Malaysia |
| Best Marketer in Retail & Promotions Marketing | MARTIN VOON & ANDREW YEOH | RHB Banking Group & IKEA Southeast Asia |
| Best Marketer in SME Marketing | GIGI LEE CHING YEE | RHB Bank Berhad |
| Best Marketer in Sustainable Brand Marketing | NIZAM BIN SANI | Bank Rakyat |
| Best Marketer in Millennial Marketing | SUTAPA BHATTACHARYA | TNB |
| Best Marketer in e-Commerce Marketing | ANGELINA VILLANUEVA | KFC Malaysia |
| Best Marketer in Event & Experiential Marketing (Special Mention) | RAYMOND SIVA | MDEC |
| Best Marketer in Customer Experience Marketing | JOVINA TAN SIEW CHING | Taylor’s Education Group |
| Best Marketer in Data & Technology Marketing | ANGELINA VILLANUEVA | KFC Malaysia |
| Best Marketer in Mobile Marketing (Special Mention) | KONG EE LYNN | unifi, Telekom Malaysia |
| Best Marketer in Social Media Marketing | RAYMOND SIVA | MDEC |
| Best Marketer in Influencer Marketing | SHEENA FONG | Novartis |
| Best Marketer in Loyalty & Engagement Marketing | ANDREW PINTO & SHAZLINA MOHD SUFFIAN | Mudah.my & Maybank |
| Best Marketer in Festive Communications Marketing | FERNIE JASMINE ABDUL GHANI | Axiata Group |
| Best Marketer in Education & Training | SHIRLEY NEW | Taylor’s Education Group |
| Best Marketer in Media & Content Partnership Marketing | BENJAMIN WOO LIK KANG | Maxis |
| Marketing Trailblazer – Financial Services | ABDUL SANI ABDUL MURAD | RHB Banking Group |
| Marketing Trailblazer – FMCG | EDMUND LEE | Red Bull Malaysia |
| Marketing Trailblazer – FMCG (Special Mention) | FARHAN HAFETZ | FGV Holdings Berhad |
| Marketing Trailblazer – Telco | TAI KAM LEONG | Maxis |
| Marketing Trailblazer – Digital | BEN FOO & SCHRENE GOH | Taylor’s Education Group & Pos Malaysia |
| Marketing Trailblazer – Media & Entertainment | MOHD SHAHRIZAL ABDUL RAHIM | Astro Media Solutions |
| Rising Marketing Star – Media & Entertainment | NG KOK SUM | Astro Media Solutions |
| Rising Marketing Star – Digital | STEFANIE SIOW | IPC Shopping Centre (IKEA SEA) |
| Rising Marketing Star – Telco | NICK YAP KA WAH | Maxis |
| Rising Marketing Star – Financial Services | NATALIE CHEW YEE JHIEN | RHB Banking Group |
| MALAYSIAN CMO OF THE YEAR | ANGELINA VILLANUEVA | KFC Malaysia |
Presenters of 2020 Malaysian CMO Awards were: Omnia, Mudah.my, Taylor’s, IPSOS, SME Magazine, Passion Pictures, MYC.com.my, Malaysikini, ENTROPIA, Ideal Systems, KOMACI Network, Pos Malaysia, Astro, Visual Retale, Train Consultancy Asia, Interactive Rewards, Directors Think Tank, The Edge Media Group & R3 Worldwide.
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