CMO of The Year 2020 and other winners announced via virtual award show on Friday


On Friday, for the first time ever, the Malaysian CMO awards was held virtually in a 90 minute award show format via YouTube and Facebook.

As 8pm approached and rookies, professionals and veterans of the industry were getting ready to tune into the award show from wherever they were, the excitement to which CMOs were receiving an award was apparent as organisers were flooded with WhatsApp messages asking for insider information.

Sharp at 8, the Chairman of the Malaysian CMO Awards, Professor Harmandar Singh popped up on screen all suited up as he welcomed everyone and briefly explained the judging criteria involved in choosing this year’s winners. He was then virtually joined by all 7 judges as they individually said a few words about this year’s submissions.

As the winner(s) for each category was announced, they were called via Zoom and asked to share a few words regarding their win.

To catch the full award show, click here. For a summarised version, below is the full list of winners for the Malaysians CMO Awards 2020:

CategoryWinnerCompany
Best Marketer in B2B MarketingTHAM YEN LEEAstro Media Solutions
Best Marketer in Omni-Channel Marketing (Special Mention)EDMUND LEERed Bull Malaysia
Best Marketer in Retail & Promotions MarketingMARTIN VOON & ANDREW YEOHRHB Banking Group & IKEA Southeast Asia
Best Marketer in SME MarketingGIGI LEE CHING YEERHB Bank Berhad
Best Marketer in Sustainable Brand MarketingNIZAM BIN SANIBank Rakyat
Best Marketer in Millennial MarketingSUTAPA BHATTACHARYATNB
Best Marketer in e-Commerce MarketingANGELINA VILLANUEVAKFC Malaysia
Best Marketer in Event & Experiential Marketing (Special Mention)RAYMOND SIVAMDEC
Best Marketer in Customer Experience MarketingJOVINA TAN SIEW CHINGTaylor’s Education Group
Best Marketer in Data & Technology MarketingANGELINA VILLANUEVAKFC Malaysia
Best Marketer in Mobile Marketing (Special Mention)KONG EE LYNNunifi, Telekom Malaysia
Best Marketer in Social Media MarketingRAYMOND SIVAMDEC
Best Marketer in Influencer MarketingSHEENA FONGNovartis
Best Marketer in Loyalty & Engagement MarketingANDREW PINTO & SHAZLINA MOHD SUFFIANMudah.my & Maybank
Best Marketer in Festive Communications MarketingFERNIE JASMINE ABDUL GHANIAxiata Group
Best Marketer in Education & TrainingSHIRLEY NEWTaylor’s Education Group
Best Marketer in Media & Content Partnership MarketingBENJAMIN WOO LIK KANGMaxis
Marketing Trailblazer – Financial ServicesABDUL SANI ABDUL MURADRHB Banking Group
Marketing Trailblazer – FMCGEDMUND LEERed Bull Malaysia
Marketing Trailblazer – FMCG (Special Mention)FARHAN HAFETZFGV Holdings Berhad
Marketing Trailblazer – TelcoTAI KAM LEONGMaxis
Marketing Trailblazer – DigitalBEN FOO &
SCHRENE GOH
Taylor’s Education Group &
Pos Malaysia
Marketing Trailblazer – Media & EntertainmentMOHD SHAHRIZAL ABDUL RAHIMAstro Media Solutions
Rising Marketing Star – Media & EntertainmentNG KOK SUMAstro Media Solutions
Rising Marketing Star – DigitalSTEFANIE SIOWIPC Shopping Centre (IKEA SEA)
Rising Marketing Star – TelcoNICK YAP KA WAHMaxis
Rising Marketing Star – Financial ServicesNATALIE CHEW YEE JHIENRHB Banking Group
MALAYSIAN CMO OF THE YEARANGELINA VILLANUEVAKFC Malaysia
Click on each winner’s name to watch their winning submission video
The most anticipated award of the evening, the Malaysian CMO of The Year went to Angelina Villanueva from KFC Malaysia

Presenters of 2020 Malaysian CMO Awards were: Omnia, Mudah.my, Taylor’s, IPSOS, SME Magazine, Passion Pictures, MYC.com.my, Malaysikini, ENTROPIA, Ideal Systems, KOMACI Network, Pos Malaysia, Astro, Visual Retale, Train Consultancy Asia, Interactive Rewards, Directors Think Tank, The Edge Media Group & R3 Worldwide.