CMO of The Year 2020 and other winners announced via virtual award show on Friday

On Friday, for the first time ever, the Malaysian CMO awards was held virtually in a 90 minute award show format via YouTube and Facebook.

As 8pm approached and rookies, professionals and veterans of the industry were getting ready to tune into the award show from wherever they were, the excitement to which CMOs were receiving an award was apparent as organisers were flooded with WhatsApp messages asking for insider information.

Sharp at 8, the Chairman of the Malaysian CMO Awards, Professor Harmandar Singh popped up on screen all suited up as he welcomed everyone and briefly explained the judging criteria involved in choosing this year’s winners. He was then virtually joined by all 7 judges as they individually said a few words about this year’s submissions.

As the winner(s) for each category was announced, they were called via Zoom and asked to share a few words regarding their win.

To catch the full award show, click here. For a summarised version, below is the full list of winners for the Malaysians CMO Awards 2020:

Best Marketer in B2B MarketingTHAM YEN LEEAstro Media Solutions
Best Marketer in Omni-Channel Marketing (Special Mention)EDMUND LEERed Bull Malaysia
Best Marketer in Retail & Promotions MarketingMARTIN VOON & ANDREW YEOHRHB Banking Group & IKEA Southeast Asia
Best Marketer in SME MarketingGIGI LEE CHING YEERHB Bank Berhad
Best Marketer in Sustainable Brand MarketingNIZAM BIN SANIBank Rakyat
Best Marketer in Millennial MarketingSUTAPA BHATTACHARYATNB
Best Marketer in e-Commerce MarketingANGELINA VILLANUEVAKFC Malaysia
Best Marketer in Event & Experiential Marketing (Special Mention)RAYMOND SIVAMDEC
Best Marketer in Customer Experience MarketingJOVINA TAN SIEW CHINGTaylor’s Education Group
Best Marketer in Data & Technology MarketingANGELINA VILLANUEVAKFC Malaysia
Best Marketer in Mobile Marketing (Special Mention)KONG EE LYNNunifi, Telekom Malaysia
Best Marketer in Social Media MarketingRAYMOND SIVAMDEC
Best Marketer in Influencer MarketingSHEENA FONGNovartis
Best Marketer in Loyalty & Engagement MarketingANDREW PINTO & SHAZLINA MOHD & Maybank
Best Marketer in Festive Communications MarketingFERNIE JASMINE ABDUL GHANIAxiata Group
Best Marketer in Education & TrainingSHIRLEY NEWTaylor’s Education Group
Best Marketer in Media & Content Partnership MarketingBENJAMIN WOO LIK KANGMaxis
Marketing Trailblazer – Financial ServicesABDUL SANI ABDUL MURADRHB Banking Group
Marketing Trailblazer – FMCGEDMUND LEERed Bull Malaysia
Marketing Trailblazer – FMCG (Special Mention)FARHAN HAFETZFGV Holdings Berhad
Marketing Trailblazer – TelcoTAI KAM LEONGMaxis
Marketing Trailblazer – DigitalBEN FOO &
Taylor’s Education Group &
Pos Malaysia
Marketing Trailblazer – Media & EntertainmentMOHD SHAHRIZAL ABDUL RAHIMAstro Media Solutions
Rising Marketing Star – Media & EntertainmentNG KOK SUMAstro Media Solutions
Rising Marketing Star – DigitalSTEFANIE SIOWIPC Shopping Centre (IKEA SEA)
Rising Marketing Star – TelcoNICK YAP KA WAHMaxis
Rising Marketing Star – Financial ServicesNATALIE CHEW YEE JHIENRHB Banking Group
Click on each winner’s name to watch their winning submission video
The most anticipated award of the evening, the Malaysian CMO of The Year went to Angelina Villanueva from KFC Malaysia

Presenters of 2020 Malaysian CMO Awards were: Omnia,, Taylor’s, IPSOS, SME Magazine, Passion Pictures,, Malaysikini, ENTROPIA, Ideal Systems, KOMACI Network, Pos Malaysia, Astro, Visual Retale, Train Consultancy Asia, Interactive Rewards, Directors Think Tank, The Edge Media Group & R3 Worldwide.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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