Do you have any Friday night plans yet? If you don’t (or even if you do), we thought you’d appreciate us reminding you that something very exciting is happening at 8pm tomorrow. For the first time ever, the Malaysian CMO Awards will be coming to you wherever you are, as it takes on the virtual space.
“In a world where personalisation comes to the fore, and health and safety rule, 2020 marked the year marketing had to step up and face realities never imagined,” said Chairman of the Malaysian CMO Awards, Harmandar Singh. “All this has made the CMO’s role more pivotal and frontline than ever.”
This year the award submissions were judged based on the following:
Business Results: The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.
Case Study: We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the business health of the company, people and brand. How engagement and impact working together gets results.
Team Results: A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a constantly changing work environment.
Track Record: Breakthrough marketing is far more effective than marketing that borders on mediocrity. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.
The Malaysian CMO Awards will be rewarding brave and brilliant marketers who had the tenacity to inspire and lead.
Catch the 60-minute awards show on YouTube at 8pm whether you’re at home or out celebrating the first weekend.
If you’re at home, you can also mirror the whole show on your smart TV via your any of your small screen devices.
RSVP now so you receive a reminder tomorrow!
Date: 8 January 2021
Time: 8 – 9 pm
Venue: Wherever you are
MARKETING Magazine is not responsible for the content of external sites.