Malaysian CMO Awards 2020
January 8 | 8PM
Time to recognise Malaysia’s Best Marketers!
Brave and brilliant marketers deserve fame too.
The Malaysian CMO Awards are here to reward the best in the business of marketing.
CONCEPT
Brave and brilliant marketers deserve fame too.
The Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.
OBJECTIVE
CATEGORIES
By Discipline
Best Marketer in
B2B Marketing
This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.
Best Marketer in
SME Marketing
Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.
Best Marketer in
Omni-Channel Marketing
This category recognises the marketer who understands all touchpoints and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.
Best Marketer in
Millennial Marketing
It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.
Best Marketer in
e-Commerce Marketing
This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.
Best Marketer in
Travel & Hospitality Marketing
The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers.
Best Marketer in
Sustainable Brand Marketing
This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.
Best Marketer in
Education & Training Marketing
This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.
Best Marketer in
Media & Content Partnership Marketing
This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.
Best Marketer in
Customer Experience Marketing
The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.
Best Marketer in
Event & Experiential Marketing
This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results.
Best Marketer in
Retail & Promotions Marketing
This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.
Best Marketer in
Festive Communications Marketing
There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.
Best Marketer in
Data & Technology Marketing
This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.
Best Marketer in
Loyalty & Engagement Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
Best Marketer in
Influencer Marketing
KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.
Best Marketer in
Social Media Marketing
This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.
Best Marketer in
Mobile Marketing
Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.
By Industry
Marketing Trailblazer Award
The will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.
- Marketing Trailblazer - Telco
- Marketing Trailblazer - Financial Services
- Marketing Trailblazer - F&B
- Marketing Trailblazer - Digital
- Marketing Trailblazer - FMCG
- Marketing Trailblazer - Media & Entertainment
Rising Marketing Star (Free entry for this category)
The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.
- Rising Marketing Star - Financial Services
- Rising Marketing Star - Telco
- Rising Marketing Star - F&B
- Rising Marketing Star - Digital
- Rising Marketing Star - FMCG
- Rising Marketing Star - Media & Entertainment
Malaysian CMO of The Year 2020 (No entries required)
There can only be one! This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!
MALAYSIAN CMO AWARDS 2020 WINNERS
| ABDUL SANI ABDUL MURAD | RHB Banking Group |
| ANDREW PINTO | Mudah.my |
| ANDREW YEOH | IKEA Southeast Asia |
| ANGELINA VILLANUEVA | KFC Malaysia |
| BEN FOO | Taylor’s Education Group |
| BENJAMIN WOO LIK KANG | Maxis |
| EDMUND LEE | Red Bull Malaysia |
| FARHAN HAFETZ | FGV Holdings Berhad |
| FERNIE JASMINE ABDUL GHANI | Axiata Group |
| GIGI LEE CHING YEE | RHB Bank Berhad |
| JOVINA TAN SIEW CHING | Taylor’s Education Group |
| KONG EE LYNN | unifi, Telekom Malaysia |
| MARTIN VOON | RHB Banking Group |
| MOHD SHAHRIZAL ABDUL RAHIM | Astro Media Solutions |
| NICK YAP KA WAH | Maxis |
| NIZAM BIN SANI | Bank Rakyat |
| RAYMOND SIVA | MDEC |
| SCHRENE GOH | Pos Malaysia |
| SHAZLINA MOHD SUFFIAN | Maybank |
| SHEENA FONG | Novartis |
| SHIRLEY NEW | Taylor’s Education Group |
| SUTAPA BHATTACHARYA | TNB |
| TAI KAM LEONG | Maxis |
| THAM YEN LEE | Astro Media Solutions |
MALAYSIAN CMO AWARDS 2019 WINNERS
Mr. Andrew Pinto (Gold)
Ms. Hani Ezra Hussin (Gold)
MALAYSIAN CMO AWARDS 2018 WINNERS
Ms. Stephanie Caunter (Gold)
Catcha Group
Ms. Schrene Goh (Gold)
Malaysia Airlines
Deadline for Entries
26 October 2020
Head of Judging Panel:
John carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA World Congress in 2022. He was also the first Chief Judge of the Malaysia Effie Awards and led the CMO Awards jury last year. He has over 35 years of global experience in multinational FMCG companies across Australia, NZ, UK, Africa, Middle East, Latin America and Asia, with brands like Kraft, Coca-Cola and McDonald's. John was also Group CMO, CEO/MD of Khazanah National subsidiaries – Proton and LeapED.
Prof. John D Chacko
International Advertising Association (IAA) Malaysia
Advisor:
Greg heads R3 - a global consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. They enable clients to get the competitive edge and a better return on investment from agencies, media and marketing spend. With over 100 people in the US, Asia, EMEA and LATAM, R3 works with nine of the world’s top twenty marketers including Coca-Cola, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark.
Greg Paull
R3 Worldwide
Judging Panel:
Renzo was CEO of Group Consumer Banking at CIMB after serving as ED and Deputy CEO of CIMB Group from 2012-2015. Before CIMB, he was Deputy MD of RHB Bank having started his working career with Citibank in 1985 where he progressively held senior positions across Asia Pacific including regional responsibilities. He also served as Adviser to the Group CEO of CIMB, where he was responsible for the development of overall business strategies until March 2019.
A highly-sought after management consultant, Renzo also sits on the Board of Astro Malaysia Holdings.
Renzo C Viegas
Founder and Executive Director
Crescer Sdn Bhd
A brand warrior par excellence he went on to lead so many companies in the regional corporate landscape. He has the mind of a creative person and the tenacity of a brand champion, having painted a rich tapestry of leadership across media, broadcast, brand, advertising, marketing and industry. His last company position was Group CEO of Telekom Malaysia and served on several boards including Axiata, Celcom and Malaysia Airlines. He was a judge for the inaugural Malaysian CMO Awards.
Dato Sri Shazalli Ramly
Small Business Revenue Creation Consultant
Karen served in regional marketing leadership roles for The McDonald’s Group and Coca-Cola, before becoming Chief Digital Officer for Pizza Hut Asia Pacific. Karen was also SVP of Digital for Clarks across Asia Pacific Middle East & Africa before joining AirAsia as Group Chief Commercial Officer. She started this year as CEO of AirAsia.com, leading business transformation and creating a travel and lifestyle platform poised to change the face of the business. Karen continues to leads through the COVID crisis with real-time innovation strategies breaking new ground in current times.
Karen Chan
Chief Executive Officer
AirAsia.com
May is a feisty business leader with an illustrious history in the FMCG industry. Skilled in strategic planning, sales, marketing, supply chain and change management, she has an equally accomplished streak in business and finance. Following the divestiture of Campbell's International business last year, and now called The Arnott's Group, May spearheads the Group’s leadership in Asia. Her experience spans across global brands like Heinz, Lee Kum Kee and more. Her welcome addition to the CMO Awards jury this year signals the high standards the judging panel represents.
May Lim
The Arnott's Group
William is President of Enterprise Asia, a regional non-governmental organisation for entrepreneurship and is set to establish the Enterprise Asia Center for Entrepreneurship at HELP University. He is also Group Publisher and editor-in-chief of Business Media International (BMI), Southeast Asia's largest business-to-business media owner and publisher. He is the founder of SME magazine which features current news and in-depth analysis plus the SME business awards and conferences. A seasoned CMO Awards judge since year one, William dissects marketing strategies and marketplace successes with a pragmatic business mindset.
Dato' William Ng
Enterprise Asia
JUDGING CRITERA
Business Results (30%)
The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.Case Study (30%)
We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the economic health of the company, people and brand. How engagement and impact working together gets results.Team Results (20%)
A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a changing work environment.Track Record (20%)
Breakthrough marketing is far more effective than traditional marketing. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.AWARDS EVENT
Date
Time
The Great CMO Awards 2020 Show
8.00pm
9.00pm
End of Show
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FOR ENQUIRIES:
Call Ruby
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SPONSORS
Organiser
Knowledge Partner
Supporting Partners
GALLERY
Malaysian CMO Awards Secretariat
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.
03-7726 2588
03-7722 5712