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Malaysian CMO Awards 2020

27 November 2020 | Sime Darby Convention Centre

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Time to recognise Malaysia’s Best Marketers!

Brave and brilliant marketers deserve fame too.

The Malaysian CMO Awards are here to reward the best in the business of marketing.

CONCEPT

Brave and brilliant marketers deserve fame too.
The Malaysian CMO Awards are here to reward the best in the business of marketing. This award is to identify talent, transparency, tenacity, and a take charge attitude.

OBJECTIVE

To recognize and acknowledge the immense contribution, inspiring leadership and trail-blazing achievements in Malaysia’s marketing communications industry. An eminent panel of industry leaders will decide on the winners: all criteria based on results. 
HEALTH ADVISORY
  • Let us work together to minimise the spread of the coronavirus (COVID-19) by practicing responsible behaviours.
  • For your own health and safety, we advise you to wear your own mask during the event if you are feeling less than your usual self, have a low immunity or are pregnant.
  • If you are feeling on top of the world and would still like to wear a mask as a precautionary measure – please do!
  • Do avoid shaking hands and making physical contact. Remember to wash/sanitise your hands regularly.
  • Most importantly, let us not live in fear and panic. Instead, as a community of marketers, let us keep our businesses moving forward, for the benefit of clients, company and self. Stay resilient.
OUR CARE FOR YOU

CATEGORIES

By Discipline

Best Marketer in
B2B Marketing

This category recognises the marketer who has transformed a space where marketing is usually considered as ‘boring’ to one that is creative and generates positive ROI.

Best Marketer in
SME Marketing

Limited budgets and resources are not a deterrent for our marketer in this category. This category recognises the marketer who has grown their brand in the ever evolving SME landscape.

Best Marketer in
Omni-Channel Marketing

This category recognises the marketer who understands all touchpoints and has effectively created a seamless Omni-channel marketing customer journey for his or her brand.

Best Marketer in
Millennial Marketing

It is not easy to understand today’s Snapchat generation but the Marketer who will take home this award knows exactly what makes Millennials tick.

Best Marketer in
e-Commerce Marketing

This category recognises the seasoned e-commerce marketer who has successfully generated profitable interest for their e-commerce brand in a borderless world.

Best Marketer in
Travel & Hospitality Marketing

The travel industry today is more than a glossy ad in a magazine. This category recognises the marketer who understands the travel industry and has produced cutting edge, multi-platform campaigns to inspire today’s travellers. 

Best Marketer in
Sustainable Brand Marketing

This award pays tribute to the marketer who understands and demonstrates the role of brands in pursuit of the definition of a fair and sustainable future.

Best Marketer in
Education & Training Marketing

This category applauds the marketer who has raised the bar in today’s education and training industry with messages that inspire today’s learners to empower their careers with the right education and direction.

Best Marketer in
Media & Content Partnership Marketing

This category accolades the marketer who has utilized the powerful tools of media and content in their campaign executions through smart and valuable partnerships.

Best Marketer in
Customer Experience Marketing

The essence of good marketing lies in how you make your customer feel. This category recognises a marketer who understands this golden rule and has implemented the right strategies to give their customers the best experience.

Best Marketer in
Event & Experiential Marketing

This category recognises a marketer who blends experiential marketing with campaign success. Including landmark events, memorable experiential campaigns with strong ROI results. 

Best Marketer in
Retail & Promotions Marketing

This category recognises a marketer whose sound insight in the retail industry has led to the success of their retail brands while harnessing the power of online retail.

Best Marketer in
Festive Communications Marketing

There is nothing that pulls the heartstrings like a Malaysian festive ad. This category recognises a marketer who has been able to make a lasting impact for their brand through their festive ad campaign.

Best Marketer in
Data & Technology Marketing

This category recognises a marketer who is driven by data and unafraid of exploring new technologies to power their campaigns.

Best Marketer in
Loyalty & Engagement Marketing

Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.

Best Marketer in
Influencer Marketing

KOLs have quickly become an important, sometimes necessary platform for almost every marketing campaign. This category recognises the marketer who has creatively engaged with influencers in campaigns and leveraged their power to produce results.

Best Marketer in
Social Media Marketing

This category recognises the marketer who has been consistent in driving buzz-worthy campaigns on social media. While achieving results that defy the norm.

Best Marketer in
Mobile Marketing

Today’s consumers are able to choose between one brand from another in a heartbeat thanks to the rapid evolution of technology. This category recognises a marketer who is able to capture brand loyalty with today’s fickle consumer using path-breaking strategies.

By Industry

Marketing Trailblazer Award

The  will be bestowed on the marketer who is never afraid to push the boundaries of innovation within their category. This award will go to the brave marketer who has made a difference with fresh thinking and breakthrough work.

  • Marketing Trailblazer - Telco
  • Marketing Trailblazer - Financial Services
  • Marketing Trailblazer - F&B
  • Marketing Trailblazer - Digital
  • Marketing Trailblazer - FMCG
  • Marketing Trailblazer - Media & Entertainment

Rising Marketing Star (Free entry for this category)

The Rising Marketing Star is awarded to the most promising young marketer under 30 who is making waves in the local industry with ground-breaking ideas, strong strategic skills and has a tenacious will to grow in this industry.

  • Rising Marketing Star - Financial Services
  • Rising Marketing Star - Telco
  • Rising Marketing Star - F&B
  • Rising Marketing Star - Digital
  • Rising Marketing Star - FMCG
  • Rising Marketing Star - Media & Entertainment

Malaysian CMO of The Year 2020 (No entries required)

There can only be one! This coveted award honors the marketer who checks all the boxes. The judges will be selecting the deserving winner for this award and will be looking for a leader who has pushed the boundaries and shown the way for new posssibilites. The true game-changer!

MALAYSIAN CMO AWARDS 2018 WINNERS

Best Marketer in B2B Marketing

Ms. Stephanie Caunter (Gold)

Global Director, Marketing & Communications
Catcha Group
Best Marketer in Omni-Channel Marketing
Best Marketer in Omni-Channel Marketing
Best Marketer in Retail & Promotions Marketing
Best Marketer in SME Marketing
Best Marketer in Sustainable Brand Marketing
Best Marketer in Millennial Marketing
Best Marketer in Millennial Marketing
Best Marketer in e-Commerce Marketing
Best Marketer in Event & Experiential Marketing
Best Marketer in Customer Experience Marketing
Best Marketer in Customer Experience Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Festive Communications Marketing
Best Marketer in Loyalty & Engagement
Best Marketer in Influencer Marketing
Best Marketer in Social Media Marketing
Best Marketer in Mobile Marketing
Best Marketer in Travel & Hospitality Marketing
Best Marketer in Travel & Hospitality Marketing

Ms. Schrene Goh (Gold)

Global Head of Marketing
Malaysia Airlines
Best Marketer in Education & Training
Best Marketer in Education & Training
Best Marketer in Media & Content Partnership Marketing
Marketing Trailblazer - Financial Services
Marketing Trailblazer - Telco
Marketing Trailblazer - Digital
Marketing Trailblazer - FMCG
Marketing Trailblazer - FMCG
Rising Marketing Star - F&B
Rising Marketing Star - F&B
Marketing Trailblazer - Media & Entertainment
Rising Marketing Star - Financial Services
Rising Marketing Star - FMCG
Rising Marketing Star - FMCG
Rising Marketing Star - Digital
Rising Marketing Star - Telco
MALAYSIAN CMO OF THE YEAR 2018
MALAYSIAN CMO OF THE YEAR 2018

MALAYSIAN CMO AWARDS 2019 WINNERS

Best Marketer in B2B Marketing

Mr. Andrew Pinto (Gold)

Mudah.my 
Best Marketer in Omni-Channel Marketing
Best Marketer in Omni-Channel Marketing
Best Marketer in Omni-Channel Marketing
Best Marketer in Retail & Promotions Marketing
Best Marketer in Retail & Promotions Marketing
Best Marketer in SME Marketing
Best Marketer in Sustainable Brand Marketing
Best Marketer in Millennial Marketing
Best Marketer in Millennial Marketing
Best Marketer in Millennial Marketing
Best Marketer in e-Commerce Marketing
Best Marketer in e-Commerce Marketing
Best Marketer in e-Commerce Marketing
Best Marketer in Event & Experiential Marketing
Best Marketer in Customer Experience Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Data & Technology Marketing
Best Marketer in Travel & Hospitality Marketing

Ms. Hani Ezra Hussin (Gold)

Malaysia Airports Holdings Berhad
Best Marketer in Social Media Marketing
Best Marketer in Influencer Marketing
Best Marketer in Loyalty & Engagement Marketing
Best Marketer in Festive Communications Marketing
Best Marketer in Education & Training
Best Marketer in Media & Content Partnership Marketing
Best Marketer in Media & Content Partnership Marketing
Marketing Trailblazer - Financial Services
Marketing Trailblazer - FMCG
Marketing Trailblazer - FMCG
Marketing Trailblazer - Telco
Marketing Trailblazer - Media & Entertainment
Rising Marketing Star - Media & Entertainment
Rising Marketing Star - F&B
Rising Marketing Star - FMCG
Rising Marketing Star - Financial Services
MALAYSIAN CMO OF THE YEAR 2019

Deadline for Entries

26 October 2020

Head of Judging Panel:

John carries our country’s flag proudly around the globe in his capacity as Chairman & CEO of IAA World Congress in 2022. He was also the first Chief Judge of the Malaysia Effie Awards and led the CMO Awards jury last year. He has over 35 years of global experience in multinational FMCG companies across Australia, NZ, UK, Africa, Middle East, Latin America and Asia, with brands like Kraft, Coca-Cola and McDonald's. John was also Group CMO, CEO/MD of Khazanah National subsidiaries – Proton and LeapED.

Prof. John D Chacko

President
International Advertising Association (IAA) Malaysia 

Advisor:

Greg heads R3 - a global consultancy focused on improving the effectiveness and efficiency of marketers and their agencies. They enable clients to get the competitive edge and a better return on investment from agencies, media and marketing spend. With over 100 people in the US, Asia, EMEA and LATAM, R3 works with nine of the world’s top twenty marketers including Coca-Cola, Unilever, AB InBev, MasterCard, Mercedes Benz, Johnson & Johnson, Samsung and Kimberly Clark.

Greg Paull

Principal 
R3 Worldwide

Judging Panel:

Renzo was CEO of Group Consumer Banking at CIMB after serving as ED and Deputy CEO of CIMB Group from 2012-2015. Before CIMB, he was Deputy MD of RHB Bank having started his working career with Citibank in 1985 where he progressively held senior positions across Asia Pacific including regional responsibilities. He also served as Adviser to the Group CEO of CIMB, where he was responsible for the development of overall business strategies until March 2019.
A highly-sought after management consultant, Renzo also sits on the Board of Astro Malaysia Holdings.

Renzo C Viegas

Founder and Executive Director
Crescer Sdn Bhd

A brand warrior par excellence he went on to lead so many companies in the regional corporate landscape. He has the mind of a creative person and the tenacity of a brand champion, having painted a rich tapestry of leadership across media, broadcast, brand, advertising, marketing and industry. His last company position was Group CEO of Telekom Malaysia and served on several boards including Axiata, Celcom and Malaysia Airlines. He was a judge for the inaugural Malaysian CMO Awards.

Dato Sri Shazalli Ramly

Founder
Small Business Revenue Creation Consultant

Karen served in regional marketing leadership roles for The McDonald’s Group and Coca-Cola, before becoming Chief Digital Officer for Pizza Hut Asia Pacific. Karen was also SVP of Digital for Clarks across Asia Pacific Middle East & Africa before joining AirAsia as Group Chief Commercial Officer. She started this year as CEO of AirAsia.com, leading business transformation and creating a travel and lifestyle platform poised to change the face of the business. Karen continues to leads through the COVID crisis with real-time innovation strategies breaking new ground in current times.

Karen Chan

Chief Executive Officer
AirAsia.com

Surina gave it all up at the Big Apple and returned to serve our country in 2019 as CEO of Malaysia Digital Economy Corporation (MDEC). She has 17 years of Wall Street experience advising on multi-billion dollar mergers and acquisitions, capital raising transactions, and served as a member of the Commercial Banking ExCo at JP Morgan Chase & Co. She went to The Wharton School and the University of Pennsylvania and received dual degrees in Finance and Systems Engineering. Today, she is a female role-model powering Malaysia’s digital development agenda.

Surina Shukri

Chief Executive Officer
Malaysia Digital Economy Corporation (MDEC)

May is a feisty business leader with an illustrious history in the FMCG industry. Skilled in strategic planning, sales, marketing, supply chain and change management, she has an equally accomplished streak in business and finance. Following the divestiture of Campbell's International business last year, and now called The Arnott's Group, May spearheads the Group’s leadership in Asia. Her experience spans across global brands like Heinz, Lee Kum Kee and more. Her welcome addition to the CMO Awards jury this year signals the high standards the judging panel represents.

May Lim

Managing Director, Asia
The Arnott's Group

William is President of Enterprise Asia, a regional non-governmental organisation for entrepreneurship and is set to establish the Enterprise Asia Center for Entrepreneurship at HELP University. He is also Group Publisher and editor-in-chief of Business Media International (BMI), Southeast Asia's largest business-to-business media owner and publisher. He is the founder of SME magazine which features current news and in-depth analysis plus the SME business awards and conferences. A seasoned CMO Awards judge since year one, William dissects marketing strategies and marketplace successes with a pragmatic business mindset.

Dato' William Ng

President
Enterprise Asia

JUDGING CRITERA

1

Business Results (30%)

The rewarded candidates will have shown their influence and involvement in positive business outcomes – whether its market share, revenue growth, or profit, in a responsible manner.
2

Case Study (30%)

We’ll assess case studies to see how the CMO has led, adapted and embraced the new way of working and delivered campaigns, launched new initiatives that progressed the economic health of the company, people and brand. How engagement and impact working together gets results.
3

Team Results (20%)

A top CMO will “hire giants” as David Ogilvy once said, and build a powerful marketing team that will give him/her the wings to fly. Attention will be paid to how the CMO has shown leadership in these critical times, mapping out cohesive and collaborative approaches while optimising team resources in a changing work environment.
4

Track Record (20%)

Breakthrough marketing is far more effective than traditional marketing. We will study the work of leading marketers, look at recognition and awards won, and identify those that are truly taking the risks to succeed.

Nomination Form

Page 1 of 4

Nominations are accepted for client-side senior marketers including CMO/VP/GM/Head of Advertising/Marketing/Retail/Data/Digital in brand marketing. Nominations for Rising Stars are for candidates 30 years and below. Submission eligibility period: November 2019-October 2020
Name of nominee (if not for self, please ensure nominee approves)*
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Nominee’s full designation with name of the organization*
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Nominee’s mobile number or direct office contact number*
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Nominee’s e-mail ID*
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Name of proposer (not required for self nominations)
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Proposer e-mail ID
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Name of Category/Discipline*
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PROFILE OF NOMINEE (200-words brief career profile of nominee)*
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BUSINESS RESULTS (30% score): Share how nominee’s business has performed in 2018 and 2019 – in terms of share growth, revenue growth and profitability (300 words):*
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MARKETING CASE STUDY (30% score): Share nominee’s best case study from a recent marketing campaign in the last 12 months
Background (200 words)*
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Strategy (200 words)*
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Execution (300 words)*
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Results (300 words)*
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THE TEAM (20% score): What has nominee done to build the best marketing team possible, including training, recruitment, structure and results (300 words):*
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AWARDS (20% score): Any marketing or advertising awards won in 2018 and 2019 (list a maximum of 10 pertinent ones): *
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OTHER INFO: Are there any other things you want us to know about your submission? (200 words, if video please include YouTube link):*
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Entry Guidelines:

Nomination fee is RM500 per category. Unlimited categories nomination allowed, but each submission has to be in a separate Nomination Form each time. Nominations for Rising Stars categories are free. 

Payment must be made upon submission. Your submission will only be accepted after payment has been made.

Make a payment online by click here

For invoice/payment, contact ruby@adoimagazine.com and rani@adoimagazine.com ASAP.

All decisions by judges are final, and with the rapid pace industry categories are evolving, judges may opt to create or modify category classifications to recognize deserving submissions.

And where the judges see fit, they may decide on Special Mention or Merit (Silver) awards if they find deserving nominees. This is in addition to the top award in the categories.

A high-res photograph of the nominee must be emailed to ham@adoimagazine.com and cc to ruby@adoimagazine.com.

The CMO Awards Evening will be held on November 27.

Nominations who do not win will remain confidential at all times.

Download the nomination form pdf here:

AWARDS EVENT

Date

27 November 2020

Venue

The Grand Ballroom, Sime Darby Convention Centre,
Jalan Bukit Kiara 1, Bukit Kiara, 60000 Kuala Lumpur.

Registration, Cocktail Reception and Networking

7.00pm

7.30pm

Guests to be seated

Welcome Speech by Organiser

7.40pm

8.00pm

Dinner served with Live Performance

Awards Ceremony on Stage (Part 1)

8.30pm

9.00pm

Band Continues Performing

Continuation of Awards Ceremony on Stage (Part 2)

9.30pm

10.00pm

Close & Thank You

pricing for Awards & Awards Night

Malaysian CMO Awards Submission Fee

RM500


per category
*except Rising Marketing Star Category, no entry fee.

Malaysian CMO Awards Night

RM 8000 + 6%SST

(Include 4 bottles of wine OR 1 bottle Single Malt Whisky)
PREMIUM

RM6000 + 6% SST

(Include 2 bottles of wine)
GOLD

RM 600 + 6% SST

SEAT
(Seats allocation is at organiser's discretion)
CHEQUE PAYABLE TO:

SLEDGEHAMMER COMMUNICATIONS
(M) SDN BHD 289967–W

22B, Jalan Tun Mohd Fuad 1,
Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Malaysia.

BANK TRANSFER TO:

RHB Bank Berhad

2–14389–000–10505
Swift Code: RHBBMYKL

FOR ENQUIRIES:

Call Ruby 

T: +603 7726 2588
F: +603 7722 5712
E: ruby@adoimagazine.com

Organiser

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Knowledge Partner

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Supporting Partners

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Malaysian CMO Awards Secretariat

Sledgehammer Communications (M) Sdn Bhd (289967-W)
22B, Jalan Tun Mohd Fuad 1, Taman Tun Dr Ismail,
60000 Kuala Lumpur, Malaysia.

03-7726 2588

03-7722 5712

ham@adoimagazine.com