Listen to this articleThe highly acclaimed APPIES – the annual festival showcasing the best campaigns in marketing is back.
The APPIES Malaysia and Asia Pacific will a host a two-day Marketing Festival on July 12 & 13, 2023 at the Eastin Hotel in Petaling Jaya.
“What sets The APPIES apart is that each campaign is presented Live by the brand marketer and campaign creator before a panel of judges and an industry audience. Only great marketing success stories get to win APPIES Gold, Silver or Bronze,” says Prof Harmandar Singh, Organising Chairman of APPIES and Regional Publisher of MARKETING magazine.
Known as the “TED of Marketing”, campaigns are presented in an interactive format comprising of a four-minute creative reel summarising the overall marketing campaign, which is followed by a five-minute oral presentation highlighting significant aspects of the campaign. The presenter then fields questions about the campaign from judges and the audience.
“Over the years, The APPIES has attracted the attention of top marketers, agencies and partners. It showcases the best campaigns, presenting an unparalleled opportunity to learn, network and celebrate with some of the brightest minds in marketing today,” adds Harmandar Singh, better known as Ham
Leading brands like P&G, Mondelez International, Coca-Cola, Google, IKEA, IBM, Unilever, Amazon, Shangri-La Hotels & Resorts and Asia Pacific Breweries have all won at the APPIES over the years.
Entrant campaigns must have run between June 2022 and May 2023 in any of these ten categories – food and beverage, non-food FMCG, digital and social, adtech/martech, consumer and business services, consumer durables, customer experience, E-Commerce, marketing innovation or pro bono, festive, government, cultural and environmental campaigns.
Entries will be judged by a panel of 20 assessors, an A-list of the Who’s Who in the marketing industry.
Entry forms and more information can be found at https://appies.com.my
Closing Date for entry submissions: 30 June, 2023.
MARKETING Magazine is not responsible for the content of external sites.
