Astro Radio Malaysia has appointed m/SIX GroupM as their Agency for its media strategy, planning and buying duties for the upcoming Astro Radio Survey campaign while Tune Talk has appointed m/SIX as its AOR, both clients returning to the agency having been with m/SIX in the past.
“m/SIX’s demonstration of our consumer insights and behavior; and the changing trends in music consumption was the key reason for their appointment to work on this campaign”, said Kenny Ong, CEO of Astro radio.
Joseph Lim, CMO of Tune Talk, said, “m/SIX’s DNA and challenger spirit is the perfect fit for Tune Talk, matching our ambition to innovate and disrupt the industry. Their strength in cross clientele synergies and data driven insights was a major reason for our decision.”
Besides media assignment wins such as MOSTI and Lalamove; over the last couple of months the agency has built its portfolio of businesses aggressively by developing solutions for SMEs winning Sunquick and Vettons.
They have also partnered with Rich Colors Advertising (RCA) further adding Richworks, Sabella, PTTI and Zevenir to the agency Client roster.
“We are looking forward to this partnership driving growth and brand love. It is exciting for like minded brands to be working together”, said Sheila Shanmugam, Managing Director of m/SIX Malaysia. “At m/SIX our #cannotalsocan spirit will always ensure we go further and push the boundaries with the sole objective of delivering results for our Clients.”
To strengthen the team at m/SIX, Norshiha Mohd Tahir has rejoined the agency. With over 14 years of advertising experience under her belt, Shiha brings with her the same #cannotalsocan attitude and passion for brands that will drive the growth for the team and the business.
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