WARNING: Are your clients still with you?

clients raihan hadi mr bean
By Raihan Hadi

When was the last time you met your clients in person?

Were you excited to see them?

Were THEY excited to see you?

Do they still love you?

Or have they gone to your competitor already?

I ask these questions because these are burning questions for current times. Most agencies have had such a hard time meeting clients due to that what shall not be named (yet again), that clients have also forgotten what they look like.

No really, when was the last time you went over to a client’s office, shook their hands and presented an idea?

And please don’t say hybrid, I don’t know how or why that term is being thrown around like it actually means something awesome. 90% of the attendees are still on Zoom playing ouija board.

“Do we have Terry among us?”

“I believe Carmen has joined us but we can’t hear her.”

Okay enough fun, let’s not disrespect the elephant in the room anymore.

A huge gap has been created in the ever growing space between agencies and their clients where one hasn’t met the other in person for way too long and many great ideas have been lost in the virtual space-time continuum.

And this gap is now being utilised by the competition to nab new clients with, if I may say, even the lousiest of campaign ideas just because they coupled it with fancy promises of numbers here and there.

The human connection gap will be a business issue till May at least, after which it is said things will revert to better interaction and more meaningful discourse.

Dangerous cracks in clients relationships may become open wounds if not managed well. And securing new businesses gets even more complicated with the current disconnect.

Trust me on this, no matter how virtually efficient you become, you’ll never be Tony Stark and your clients will never appreciate you completely unless they see things presented in person.

Yes, there are challenges, and risks – but who said that life would come without either?

clients raihan hadi

This piece was first published in MARKETING WEEKENDER Issue 315


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APPIES Asia Pacific 2022 is happening in Malaysia!

Submission deadline has been extended to January 31, 2022.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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