In Madaniland’s vibrant online marketing world, some entrepreneurs possess an innate ability to capture attention, and put some big-time marketers and politicians to shame.
A recent post by netizen @helmihaqiem on X (formerly Twitter) has perfectly highlighted this fearless phenomenon.
The post shared a promotional Tiktokvideo for health and beauty products, where the tudung-clad vendor, PuanZai, claimed her product (Royal V) could miraculously transform women in their 40s into youthful figures with a focus on slimness and tight buttocks!
Yes, you can read the above sentence again.At the time of writing PuanZai’sTikTok video had garnered 1.9million views.
@puan.zaiUntuk anak dara yang amalkan royal v. Dengar tau bonda pesan. masuk live boleh tanya sukatan yang sebaiknya. Jangan berlebihan tau #royalv#bondarozita#fyp
What sets this promotion way above the mundane was an unexpected twist – a bold and humorous “horny warning.”
The vendor, in a brilliant marketing move, ominously cautioned potential customers about an unintended consequence of her products: an increased sex drive. She went on to counsel users against consuming her products too regularly due to this unexpected bonus of a side-effect.
The post rapidly gained traction, with netizens flooding the comments section with a mix of amusement and applause for the vendor’s ingenuity.
Some users even confirmed that the vendor’s warnings contained an element of truth, specifically cautioning unmarried individuals.
Amid the humour, some netizens playfully advised married couples to exercise caution, as an excessive use of the products could potentially lead to larger families.
One commenter even suggested that the product would make for a perfect wedding gift.
The effectiveness of this marketing ploy was evident as one netizen humorously surrendered, expressing a willingness to part with her money for the intriguing product.
This incident sheds light on a brave female entrepreneur who, rather than shying away from the potential negative aspects of her product, embraced humour and candor to create a buzz.
In a society where discussions about sexuality are often hushed, this vendor’s approach not only stands out but also serves as a testament to the power of creative marketing strategies in capturing the attention of a diverse audience.
Many netizens lauded the vendor for her entrepreneurial spirit and keen understanding of a universal truth – ‘sex sells.’
What a welcome relief from the usual holier-than-thou relentless doses of 3Rs, toxic propaganda and fear-mongering.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
