Posted on by Najihah Nasrin
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APPIES Malaysia 2022 Gold winners
24 Aug
Now, we present to you the winners of our very own APPIES Malaysia for the year 2022
Leo Burnett managed to grasp the winning gold trophies twice for Watson’s Personal Care Stores Sdn Bhd. Their winning campaign was the gaya raya luar biasa campaign that was released in conjunction to the raya celebration.
The categories that they won for includes Non- Food FMCG and E-commerce.
Gaya Raya Luar Biasa Campaign – Non- Food FMCG
Their campaign managed to entice the notable judges during the live judging and presentation APPIES event. Hence, the winning title under above mentioned categories with a total of not one but two gold trophies. A well deserved win indeed.
The main message for this campaign is for fellow Malaysians to believe in themselves and always think of themselves as an extraordinary human being. In just 3 days after releasing the music video the number of views on YouTube garnered to more than 1 million views.
It was specially featured by a line-up of famous celebrities.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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