Wrapping up IWM with Sledgehammer women

For the past four (4) weeks, MARKETING Magazine has been featuring one professional women from the industry as part of the month-long ‘Challenge Accepted’ feature series in conjunction with March’s International Women’s Day. To wrap up the series for the last Monday of the month, we are featuring the women of Sledgehammer Communications that power MARKETING Magazine in various capacities.

Each of them were asked two simple questions – 1) “What do you enjoy the most about your job or the industry you’re currently in and 2) “Knowing what you know now, what is one piece of advice you would give yourself when you started your career?

Here are their responses:

1. Lilna, Designer

“As a designer, every day brings new challenges, problems to solve and projects to get creative with. I enjoy being a life long learner to survive in the design profession and I Love that I get to be creative every day.”

One piece of advice that I would give myself when I started my career is, “Design inspiration is everywhere, your mind never stops creating and the main source of design inspiration comes from everything around you.”

2. Ruby, Events & Office Manager

“The trust I’ve received from my supportive boss and the free hand he’s given me in organising and running an event and then seeing the event come to life, the satisfaction of seeing attendees engaged with each other and lastly when they compliment us for a great event.”

One piece of advice that I would give myself when I started my career is, “Never stop learning.”

3. Shefali, Digital Marketing Manager

“Well I worked in the IT industry and now I am in the Advertising industry, so culture wise there is a vast difference in both. What I enjoy the most about this industry is that it is a very fun and dynamic industry and you face a lot of different tasks every day which is like a pool of learning opportunities and my job helps me in developing my personality as well.”

One piece of advice that I would give myself when I started my career is, “Be an opportunist, always be open to learn and discover.

4. Vasuki, Chief Content Officer

“What I love most about this industry is being in the intersection of creativity and profit driven strategies. As repetitive as it gets sometimes, there’s always someone or some company that is pushing the boundaries by doing something new or unique and as a trade writer, I find myself constantly learning and being inspired by good work.”

One piece of advice that I would give myself when I started my career is, “Trust that you have the skills and mindset needed to grow and as long as you remember to always seize learning opportunities, what job you start with doesn’t matter as much as you think it does.”

To read all features from the Challenge Accepted content series, visit here.

Week 1: Think big, start small, built deep is Dorothy Fong’s business philosophy

Week 2: There’s more than one way to skin a cat says creative powerhouse, Felicia Yong

Week 3: Rengeeta leads a team of Hatters with an alternative lens of the trade

Week 4: Creative entrepreneur Jenn Chia finds success through authenticity

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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