The video features a Malaysian Chinese family in the 1940s East meet West era with sibling rivalry as a theme and a twist in the story.
“Most of us can identify with sibling rivalry. Since CNY is all about family, it was a good time to addresses the issue,” said Paul Lim, Deputy Executive Creative Director of Naga DDB Tribal.
Our main cast features 3 daughters, performed by celebrities Amber Chia, Pink Tan and Han Xiiao Aii, along with their ‘golden emperor’ youngest brother, played by singer and social influencer Justin Ng.
The story is told in a theatrical musical that’s filled with drama, stunning outfits designed by local designer Beatrice Looi, and a catchy song that incorporates a jazzy tango beat, trendy K-pop, and uplifting Chinese instrumentals in a seamless 3-part composition.
The lyrics also cleverly weaves in Chinese lessons and advice into the song.
“This year, we welcome 2019 with a beautiful message of reconciliation, family togetherness and living in harmony. Watsons is proud to showcase the music video that is produced and directed with the most original, comical storyline with charming song arrangement. We believe it will be Malaysia’s favorite video to watch in this festive season,” said Caryn Loh, Managing Director of Watsons Malaysia.
Caryn says the campaign comprised of the main film, TV commercials and product videos highlighting The Great Sale at Watsons. In addition there are two contests that will run throughout the festive period.
The Watsons Beautiful Year 2019 TikTok Dance Challenge.
In collaboration with TikTok, participants stand to win prizes worth RM20,000.
Participants just need to follow Watsons Malaysia TikTok Official Account, post a video of the Happy Beautiful Year 2019 dance using Watsons official song and hashtag #HappyBeautifulYear2019 and paste the link of the submission to Watsons submission website.
A chance to win RM888,888 worth of prizes.
Spend RM88 & above in a single receipt at Watsons store & Watsons online to win more than RM888,888 worth of prizes.
Since the launch, the video has already garnered more than 4.6 million views on Youtube and Facebook collectively.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
