Watsons kicked off its 2018 National Day #KonfirmGood campaign with Naga DDB Tribal, with a series of feel-good, bite-sized videos that serve as a reminder to Malaysians to be good, considerate citizens.
To achieve this, they simply need to stop with their bad habits. Yup, we are all guilty of least one. Yes, I see you looking shiftily at the screen now.
These are some of the common behaviour and traits of the everyday Malaysian that were highlighted:
- Don’t be glued to your mobile phone, spend time with those around you instead.
- Don’t be a “chup parker”, be considerate and share public amenities.
- Don’t swear and be impatient while driving, be nice on the road.
- Don’t cut queue, be considerate of others.
- Don’t catcall at people, be polite when addressing someone.
Always looking at your phone when you yumcha with friends? 🤳 Don’t be that guy/girl who potong stim during your hangouts 🙅♀ Get rid of your bad habits and be a #KonfirmGood Malaysian 🇲🇾 Selamat menyambut Hari Kebangsaan & Hari Malaysia! 😍 Baik Sama Sama, Sama Sama Baik! ❤Jadilah rakyat Malaysia #KonfirmGood#WatsonsMalaysia #SayangiMalaysiaKu #NationalDay #PhoneJunkies
Posted by Watsons Malaysia on Jumaat, 24 Ogos 2018
The premise was simple. In order to build a better Malaysia, we have to first become better Malaysians. Through identifying relatable everyday annoyances that Malaysians face every day, we developed short humourous stories with tongue-in-cheek reminders for people to change their ways.
‘Corporate messages needn’t be all serious or emotional. The most engaging are often the ones where we don’t take ourselves too seriously and have relevant stories that we all can relate to’ said Paul Lim, Deputy Executive Creative Director.
The campaign began on the 25 August 2018 and has since gotten a lot of positive attention and engagement on social media. At the time of writing, it has garnered a total of over 913,000 views for all 5 videos combined.