Watsons Invites You to Solve the Secrets of Raya With Leo Burnett Malaysia

Listen to this article

Stemming from the insight of Malay families passing down precious heirlooms to the next generation, Rahsia Gaya Raya is centered around two estranged sisters and a generational necklace which mysteriously goes missing.

Starring real-life sisters Ayda Jebat and Fyna Jebat as Divatectives (a play on words “diva” and “detective”), the film depicts the love-hate relationship between the sisters as they compete against each other in various Raya-related mystery cases through the years, eventually working on their biggest case of all: the missing generational necklace.

As the leading health and beauty brand in Malaysia, Watsons is all about helping Malaysians look good and feel good. This is evident too in this year’s film, as each family member achieves their best Raya look and feels good about each other, especially the Divatective sisters, embodying the true secret of Raya—forgiveness and love.

This marks the third festive campaign conceived together between Leo Burnett and Watsons, starting with 2021’s futuristic Gaya Raya Luar Biasa, followed by the recent high-fashion Chinese New Year film featuring a rabbit DJ to celebrate the Year of the Rabbit.

Festive films have always been part of Leo Burnett Malaysia’s heritage, pioneering the format with PETRONAS over 25 years ago and setting the template for other festive films for Tenaga Nasional, Maxis and now Watsons.

Through this collaboration between Leo Burnett and Watsons, Rahsia Gaya Raya was brought to life as this wonderful mix of mystery and over-the-top humour, with the help of Malaysian superstars Ayda Jebat, Fyna Jebat, Didie Alias, Faizal Hussein, Nabil Mahir and Sheeda Ali.

At the time of writing, Watsons’ Rahsia Gaya Raya is the most-watched 2023 Raya festive film, raking in over 9.3 million views across YouTube and Facebook


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry. 
This is the only event where Live Presentations meets Live Judging. 
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023

For more details visit https://appies.com.my/ or contact Vishnu

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene