Watsons Invites You to Solve the Secrets of Raya With Leo Burnett Malaysia

Stemming from the insight of Malay families passing down precious heirlooms to the next generation, Rahsia Gaya Raya is centered around two estranged sisters and a generational necklace which mysteriously goes missing.

Starring real-life sisters Ayda Jebat and Fyna Jebat as Divatectives (a play on words “diva” and “detective”), the film depicts the love-hate relationship between the sisters as they compete against each other in various Raya-related mystery cases through the years, eventually working on their biggest case of all: the missing generational necklace.

As the leading health and beauty brand in Malaysia, Watsons is all about helping Malaysians look good and feel good. This is evident too in this year’s film, as each family member achieves their best Raya look and feels good about each other, especially the Divatective sisters, embodying the true secret of Raya—forgiveness and love.

This marks the third festive campaign conceived together between Leo Burnett and Watsons, starting with 2021’s futuristic Gaya Raya Luar Biasa, followed by the recent high-fashion Chinese New Year film featuring a rabbit DJ to celebrate the Year of the Rabbit.

Festive films have always been part of Leo Burnett Malaysia’s heritage, pioneering the format with PETRONAS over 25 years ago and setting the template for other festive films for Tenaga Nasional, Maxis and now Watsons.

Through this collaboration between Leo Burnett and Watsons, Rahsia Gaya Raya was brought to life as this wonderful mix of mystery and over-the-top humour, with the help of Malaysian superstars Ayda Jebat, Fyna Jebat, Didie Alias, Faizal Hussein, Nabil Mahir and Sheeda Ali.

At the time of writing, Watsons’ Rahsia Gaya Raya is the most-watched 2023 Raya festive film, raking in over 9.3 million views across YouTube and Facebook


MARKETING Magazine is not responsible for the content of external sites.

The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry. 

Download Event PDF
Register Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene