Viu Malaysia appoints Kenn Wee Khaw as Head of Advertising - MARKETING Magazine Asia


Viu Malaysia appoints Kenn Wee Khaw as Head of Advertising

Kenn Wee Khaw has been appointed as the Head of Advertising for Viu Malaysia, starting yesterday. In this new role, Kenn will be managing Viu’s Malaysian market while heading the sales team for media buy and sponsorship.

Prior to joining Viu, Kenn was appointed as the sole Sales Lead for Spotify Malaysia where besides managing the local market for all brands and agencies, he was also in charge of negotiation trading deals with agencies and QBR, among other roles.

“It was truly a great experience working hand in hand with truly talented and best of the best talents especially when the organisation is lean, head counts are limited and talents are thoroughly selected,” Kenn said. “Special thanks to Adrienne Wong and Ong Sea Yen who took the big leap of faith in hiring me as the first and only head count to represent the Malaysia market.”

From 2015 to 2019, before joining Spotify Malaysia, Kenn was the Assistant Vice President for Astro, an experience he says has most prepared him for his role at Viu.

“This role enables me to harness my knowledge and experience from both Spotify and Astro TV where, in Viu, we will be focusing on both digital media and show sponsorship as well,” Kenn said. “As OTT is an untapped platform for myself, it excites me a lot to deep dive into this part of the digital media landscape and very excited to see how everything unfolds in the near future.”

At the end of last month, Viu reported that it had achieved remarkable results in Q4 of 2020 according to the ‘Southeast Asia Online Video Consumer Insights & Analytics: A Definitive Study a report’ from AMPD Research, a subsidiary of Media Partners Asia (MPA). 

The report revealed that Viu ranked first in aggregate monthly active users amongst premium major video streaming platforms in Southeast Asia* and ranked second in paid subscribers and streaming minutes amongst major streaming platforms in Southeast Asia.

Meanwhile, in Indonesia and Singapore, Viu ranked second in monthly active users, paid subscribers and total streaming minutes and in the Philippines, it ranked first in monthly active users and second in paid subscribers and total streaming minutes.

The report covered 45 unique OTT platforms and provides detailed analysis and profiles of these platforms. 

* Includes Indonesia, the Philippines, Singapore and Thailand for the purposes of the report.


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