Viu takes a larger view when it comes to content

As the world spent most of 2020 at home, more time is spent consuming content.

Malaysia registered close to one million new over-the-top (OTT) or streaming subscribers last year to 14.1 million users according to Nielsen data.

Viu ranks second amongst all global and local OTT platforms in SEA, excluding YouTube, in total video minutes streamed in Q2 of 2020 according to AMPD Research report.

“With OTT platforms growing popularity, there is a common misconception that OTTs are here to challenge the TV industry. To the contrary, Viu sees a real synergy between linear TV and digital audiences in Malaysia,” says Viu’s Country Manager, Kingsley Warner (picture).

Viu recently partnered with Media Prima, the nation’s largest broadcaster, to produce and broadcast the latest Viu Original Isteri Misteri. The show unravels into a plot filled with twists and turns over the course of 10 episodes.

“Isteri Misteri is a must-see comedy-drama series that revolves around a hopeless romantic and polygamist who receives a prophecy that one of his wives is out to kill him, which sends him into a hilarious tailspin of investigations,” adds CEO of Media Prima, Dato Khairul Anwar Salleh.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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