Best Marketer in Education & Training

Shirley New
Head of Marketing
Taylor’s Education Group

Shirley is a strategic leader.Known for her fierce and focused approach towards the overall brand vision, conceptualising and driving marketing activities towards a single mission of achieving the leadership position and strong growth for brands.

Shirley, with more than 15 years marketing experience, is currently leading a team of 10 driven team members. She serves as the Head of Marketing overseeing Malaysia and international markets, helming brand & performance marketing, scholarship, and experiential marketing. In this role, she is instrumental in crafting the overall strategy for Taylor’s University to win the market. Shirley is a strong believer in ensuring brand vision meets execution, leading into a scaled personalisation customer journey from online to offline. Prior to joining Taylor’s, Shirley gained her experience in different industries namely advertising, health & beauty and also the quick service restaurant industry.

 She built her experience while serving as Senior Marketing Manager in Guardian Malaysia, responsible for new strategies to differentiate Guardian as the health & beauty destination which resulted in strong growth in business.

She also served 8 years in McDonald’s where she led the strategic business launch for McCafe and spearheaded the Breakfast segment with strong double-digit growth.

Shirley Schooldays: resting between drama practice. She was also active in handball and dance. Now Shirley brings her high performance ethos to Taylor’s.

Presented By

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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