Best Marketer in Education & Training - MARKETING Magazine Asia


Best Marketer in Education & Training

Shirley New
Head of Marketing
Taylor’s Education Group

Shirley is a strategic leader.Known for her fierce and focused approach towards the overall brand vision, conceptualising and driving marketing activities towards a single mission of achieving the leadership position and strong growth for brands.

Shirley, with more than 15 years marketing experience, is currently leading a team of 10 driven team members. She serves as the Head of Marketing overseeing Malaysia and international markets, helming brand & performance marketing, scholarship, and experiential marketing. In this role, she is instrumental in crafting the overall strategy for Taylor’s University to win the market. Shirley is a strong believer in ensuring brand vision meets execution, leading into a scaled personalisation customer journey from online to offline. Prior to joining Taylor’s, Shirley gained her experience in different industries namely advertising, health & beauty and also the quick service restaurant industry.

 She built her experience while serving as Senior Marketing Manager in Guardian Malaysia, responsible for new strategies to differentiate Guardian as the health & beauty destination which resulted in strong growth in business.

She also served 8 years in McDonald’s where she led the strategic business launch for McCafe and spearheaded the Breakfast segment with strong double-digit growth.

Shirley Schooldays: resting between drama practice. She was also active in handball and dance. Now Shirley brings her high performance ethos to Taylor’s.

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