Best Marketer in Education & Training

Shirley New
Head of Marketing
Taylor’s Education Group

Shirley is a strategic leader.Known for her fierce and focused approach towards the overall brand vision, conceptualising and driving marketing activities towards a single mission of achieving the leadership position and strong growth for brands.

Shirley, with more than 15 years marketing experience, is currently leading a team of 10 driven team members. She serves as the Head of Marketing overseeing Malaysia and international markets, helming brand & performance marketing, scholarship, and experiential marketing. In this role, she is instrumental in crafting the overall strategy for Taylor’s University to win the market. Shirley is a strong believer in ensuring brand vision meets execution, leading into a scaled personalisation customer journey from online to offline. Prior to joining Taylor’s, Shirley gained her experience in different industries namely advertising, health & beauty and also the quick service restaurant industry.

 She built her experience while serving as Senior Marketing Manager in Guardian Malaysia, responsible for new strategies to differentiate Guardian as the health & beauty destination which resulted in strong growth in business.

She also served 8 years in McDonald’s where she led the strategic business launch for McCafe and spearheaded the Breakfast segment with strong double-digit growth.

Shirley Schooldays: resting between drama practice. She was also active in handball and dance. Now Shirley brings her high performance ethos to Taylor’s.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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